Crossix DIFA HCP Digital

Connect HCP digital advertising campaigns to actual prescription sales and patient treatment data.

Objective, Third-party Measurement of Ad Campaigns

Go beyond partner-dependent, list-based measurement, which provides a limited view of campaign performance.

Optimize HCP Advertising Campaigns

Make more informed optimization decisions, based on health data, to maximize the ROI of non personal promotion.

Understand HCPs and Their Patients

Get a unified view of HCPs reached—by specialty, target list match, and decile—along with the health profiles of the patients they treat.

Connect Non-personal Promotion with Field Force Activity

Veeva CRM data is integrated into DIFA HCP marketing analytics for a comprehensive view of HCP digital engagement.

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.

2023 Trends in HCP Omnichannel Engagement Report Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.

To improve the effectiveness of your marketing in real time, you need a tool built for pharma that delivers insights when you need them.

Take the Guesswork out of Marketing Measurement To improve the effectiveness of your marketing in real time, you need a tool built for pharma that delivers insights when you need them.

To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.

A Data-Driven Approach to Omnichannel Marketing To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.

Case Study: Quantifying the Impact of Digital Healthcare Professional Media Comprehensive measurement of non personal promotion.

Healthcare professional media drives digital engagement and influences priority HCPs to write more prescriptions.

Case Study: Understand the Effectiveness of your HCP Digital Marketing Campaigns Healthcare professional media drives digital engagement and influences priority HCPs to write more prescriptions.

Delivering Personalized Omnichannel Marketing Read more about their strategy.

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Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Crossix DIFA is a core part of the connected data ecosystem

DIFA Data Stream

Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more

Veeva CRM Boost

Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more

1st Party Connect

Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. Learn more

Interested in learning more about how Veeva Crossix can move your business forward?

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Increase HCP Digital Engagement