Increase HCP Digital
Engagement

Optimize HCP marketing campaigns and improve the
audience quality of visitors to brand websites for prescribers.

Crossix is a member of the Network Advertising Initiative (NAI) and our solutions are fully compliant with the NAI Code of Conduct

Veeva Crossix DIFA HCP

Link HCP marketing to actual prescription sales and patient treatment data.

Benefits

Objective, Third-party Measurement of Ad Campaigns

Go beyond partner-dependent, list-based measurement, which provides a limited view of campaign performance.

Optimize HCP Advertising Campaigns

Make more informed optimization decisions, based on health data, to maximize the ROI of non personal promotion.

Understand HCPs and Their Patients

Get a unified view of HCPs reached—by specialty, target list match, and decile—along with the health profiles of the patients they treat.

Connect NPP With Field Force Activity

Veeva CRM data is integrated into DIFA HCP marketing analytics for a comprehensive view of HCP digital engagement.

DIFA HCP is a cloud-based platform specifically designed to validate that your digital display, mobile, and video campaigns are reaching the right HCPs. Our solution connects HCP digital advertising campaigns to brand impact so you can link marketing campaigns to actual prescription sales and patient treatment data.

HCP Site Measurement and Optimization

Gain a deeper understanding of HCP website visitors and the impact on patient health outcomes.

Benefits

Go Beyond Standard Site Metrics

Measure the impact of site visitation on HCP prescribing behavior.

Optimize HCP Engagement

Optimize referral traffic and site content for maximum engagement and ROI.

Understand Your HCP Website Audience

Get a more comprehensive view of the quality of your site visitors, including specialty and decile.

Surpassing traditional HCP website measurement, DIFA HCP Site tracks aggregate-level data on all HCPs visiting a brand-HCP website, then links to their patients’ health history to generate deeper insights on the HCP site visitor quality. With our always-on platform, you can optimize referral traffic to ensure the highest return on investment for your HCP digital campaigns.

Crossix Technology was Purpose-built to Protect Privacy

Discover how a distributed analytics approach exceeds HIPAA requirements while delivering actionable insights for health brands.

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DIFA Data Stream

Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics.

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Veeva CRM Boost for DIFA

Understand how personal and non-personal promotion work together to improve patient outcomes.

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DIFA Partner Program

The DIFA Partner Program was developed to enhance and complement the increasingly complex media ecosystem with direct integrations from leading publishers and platforms.

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Resources for HCP Marketing Measurement

Case Study Quantifying the Impact of Digital Healthcare Professional Media
Blog Doctors Are Consumers Too! How DTC Media Impacts HCPs
Press Release Veeva CRM Now Integrated with Crossix DIFA Marketing Analytics