Increase HCP Digital Engagement

Connect HCP video, mobile and display marketing campaigns to prescribing behavior.


Crossix is a member of the NAI and our solutions are fully compliant with the NAI Code of Conduct.
Learn more

Veeva Crossix DIFA HCP

Connect HCP digital advertising campaigns to actual prescription sales and patient treatment data.

Objective, Third-party Measurement of Ad Campaigns

Go beyond partner-dependent, list-based measurement, which provides a limited view of campaign performance.

Optimize HCP Advertising Campaigns

Make more informed optimization decisions, based on health data, to maximize the ROI of non personal promotion.

Understand HCPs and Their Patients

Get a unified view of HCPs reached—by specialty, target list match, and decile—along with the health profiles of the patients they treat.

Connect Non-personal Promotion with Field Force Activity

Veeva CRM data is integrated into DIFA HCP marketing analytics for a comprehensive view of HCP digital engagement.

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Veeva CRM Boost for Crossix DIFA was selected as one of the most innovative products of 2020 by PM360 magazine.
Veeva Wins PM360 Innovative Product Award Veeva CRM Boost for Crossix DIFA was selected as one of the most innovative products of 2020 by PM360 magazine.
Comprehensive measurement of non personal promotion.
Case Study: Quantifying the Impact of Digital Healthcare Professional Media Comprehensive measurement of non personal promotion.
How DTC media impacts HCP prescribing behavior.
Doctors are Consumers Too! How DTC media impacts HCP prescribing behavior.
Brands will now have complete insight into field and marketing activity to better assess and optimize impact across channels.
Veeva CRM Now Integrated with Crossix DIFA Marketing Analytics Brands will now have complete insight into field and marketing activity to better assess and optimize impact across channels.
Read our report on life sciences direct-to-consumer and HCP Advertising.
2021 Trends in Digital Advertising Read our report on life sciences direct-to-consumer and HCP Advertising.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Crossix DIFA is a core part of the connected data ecosystem

DIFA Data Stream

Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more

Veeva CRM Boost

Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more

1st Party Connect

Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. Learn more

Interested in learning more about how Veeva Crossix can move your business forward?