Measure the Impact
of DTC TV

Understand the targeting accuracy and effectiveness
of your national linear TV campaigns.

Veeva Crossix DIFA TV

Utilize real-time, data-driven insights to deliver the right message at the right time to the right health audience.

Benefits

Validate Your TV Spend

Deep analytics provide transparency into TV performance and the corresponding impact on health outcomes.

Gain More Value From Your TV Investments

High-level performance tracking shows market GRPs to allow for adjustments in TV spend.

Optimize to Reach a Higher Quality Health Audience

Clear insights identify opportunities to optimize linear TV investments and track impact.

Crossix Technology was Purpose-built to Protect Privacy

Discover how a distributed analytics approach exceeds HIPAA requirements while delivering actionable insights for health brands.

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DIFA Data Stream

Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics.

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Veeva CRM Boost for DIFA

Understand how personal and non-personal promotion work together to improve patient outcomes.

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DIFA Partner Program

The DIFA Partner Program was developed to enhance and complement the increasingly complex media ecosystem with direct integrations from leading publishers and platforms.

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Resources for TV Measurement

Article PM360 Expert on Call: TV is Getting a Measurement Makeover
Press Release Veeva Launches DIFA TV to Transform TV Analytics for Healthcare Marketers
Article PM360 Expert on Call: The Power of TV in Pharma
Blog It’s Time to Be Upfront About TV Measurement