Measure the Impact of Linear TV

Understand the targeting accuracy and effectiveness of your national DTC TV campaigns.

Veeva Crossix DIFA TV

Utilize real-time, data-driven insights to measure and optimize your national TV campaigns.

Validate your TV spend

Deep analytics provide transparency into TV performance and the corresponding impact on health outcomes.

Gain more value from your TV investments

High-level performance tracking shows market GRPs to allow for adjustments in TV spend.

Optimize to reach a higher quality health audience

Clear insights identify opportunities to optimize linear TV investments and track impact.

Access performance data faster

Weekly match-back health data at the network level is delivered through DIFA Data Stream.

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

To improve the effectiveness of your marketing in real time, you need a tool built for pharma that delivers insights when you need them.
Take the Guesswork out of Marketing Measurement To improve the effectiveness of your marketing in real time, you need a tool built for pharma that delivers insights when you need them.
Sarah Caldwell, General Manager, Crossix Analytics, discusses the changing TV landscape in PM360.
TV is Getting a Measurement Makeover Sarah Caldwell, General Manager, Crossix Analytics, discusses the changing TV landscape in PM360.
An introduction to online video content delivery platforms for ad campaigns
Guide to Digital Video for Health Marketers An introduction to online video content delivery platforms for ad campaigns
By Nick Illobre, VP, Product Strategy, Crossix Analytics
It’s Time to Be Upfront About TV Measurement By Nick Illobre, VP, Product Strategy, Crossix Analytics
To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
A Data-Driven Approach to Omnichannel Marketing To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
Read our report to learn new insights across DTC and HCP marketing campaigns.
2022 Trends in Health Advertising Read our report to learn new insights across DTC and HCP marketing campaigns.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Crossix DIFA is a core part of the connected data ecosystem

DIFA Data Stream

Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more

Veeva CRM Boost

Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more

1st Party Connect

Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. Learn more

Interested in learning more about how Veeva Crossix can move your business forward?