Veeva Crossix DIFA TV
Utilize real-time, data-driven insights to deliver the right message at the right time to the right health audience.
Validate your TV Spend
Deep analytics provide transparency into TV performance and the corresponding impact on health outcomes.
Gain more value from your TV Investments
High-level performance tracking shows market GRPs to allow for adjustments in TV spend.
Optimize to Reach a Higher Quality Health Audience
Clear insights identify opportunities to optimize linear TV investments and track impact.
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.