Crossix is a member of the NAI and our solutions are fully compliant with the NAI Code of Conduct.
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Veeva Crossix HCP Site
Gain a deeper understanding of HCP website visitors and the impact on patient health outcomes.
Go Beyond Standard Site Metrics
Measure the impact of site visitation on HCP prescribing behavior.
Optimize HCP Engagement
Optimize referral traffic and site content for maximum engagement and ROI.
Understand your HCP Website Audience
Get a more comprehensive view of the quality of your site visitors, including specialty and decile.
Is your HCP website engaging your target audience?
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
Take the Guesswork out of Marketing Measurement
To improve the effectiveness of your marketing in real time, you need a tool built for pharma that delivers insights when you need them.
2022 Trends in Health Advertising
Read our report to learn new insights across DTC and HCP marketing campaigns.
Veeva Wins PM360 Innovative Product Award
Veeva CRM Boost for Crossix DIFA was selected as one of the most innovative products of 2020 by PM360 magazine.
Case Study: Quantifying the Impact of Digital Healthcare Professional Media
Comprehensive measurement of non personal promotion.
Doctors are Consumers Too!
How DTC media impacts HCP prescribing behavior.
The Future of HCP Engagement is Digital
Sarah Caldwell, general manager, Crossix Analytics, discusses how HCP engagement has adapted due to COVID-19.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.
Crossix DIFA is a core part of the connected data ecosystem
DIFA Data Stream
Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more
Veeva CRM Boost
Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more