Home · Marketing Analytics · DIFA HCP Site

Understand the Impact
of Your HCP Website

Understand the audience quality of visitors to your HCP
website and the impact on prescribing behavior.

Crossix is a member of the NAI and our solutions are fully compliant with the NAI Code of Conduct.
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Why Crossix?
Measure & Optimize
Activate
Segment & Plan

Crossix DIFA HCP Site

Gain a deeper understanding of HCP website visitors and the impact on patient health outcomes.

Go Beyond Standard Site Metrics

Measure the impact of site visitation on HCP prescribing behavior.

Optimize HCP Engagement

Optimize referral traffic and site content for maximum engagement and ROI.

Understand your HCP Website Audience

Get a more comprehensive view of the quality of your site visitors, including specialty and decile.

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Is your HCP website engaging your target audience?

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
2023 Trends in HCP Omnichannel Engagement Report Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
To improve the effectiveness of your marketing in real time, you need a tool built for pharma that delivers insights when you need them.
Take the Guesswork out of Marketing Measurement To improve the effectiveness of your marketing in real time, you need a tool built for pharma that delivers insights when you need them.
To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
A Data-Driven Approach to Omnichannel Marketing To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
Comprehensive measurement of non personal promotion.
Case Study: Quantifying the Impact of Digital Healthcare Professional Media Comprehensive measurement of non personal promotion.
Read more about their strategy.
Delivering Personalized Omnichannel Marketing Read more about their strategy.
Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
Bringing Patient Data into Your Omnichannel Strategy Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
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Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Crossix DIFA is a core part of the connected data ecosystem

DIFA Data Stream

Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more

Veeva CRM Boost

Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more

1st Party Connect

Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. Learn more

Interested in learning more about how Veeva Crossix can move your business forward?

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