Crossix DIFA HCP Site
Gain a deeper understanding of HCP website visitors and the impact on patient health outcomes.

Go Beyond Standard Site Metrics
Measure the impact of site visitation on HCP prescribing behavior.
Optimize HCP Engagement
Optimize referral traffic and site content for maximum engagement and ROI.
Understand your HCP Website Audience
Get a more comprehensive view of the quality of your site visitors, including specialty and decile.
Is your HCP website engaging your target audience?
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

2023 Trends in HCP Omnichannel Engagement Report
Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.

Take the Guesswork out of Marketing Measurement
To improve the effectiveness of your marketing in real time, you need a tool built for pharma that delivers insights when you need them.

A Data-Driven Approach to Omnichannel Marketing
To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.

Case Study: Quantifying the Impact of Digital Healthcare Professional Media
Comprehensive measurement of non personal promotion.

Delivering Personalized Omnichannel Marketing
Read more about their strategy.

Bringing Patient Data into Your Omnichannel Strategy
Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.
Crossix DIFA is a core part of the connected data ecosystem

DIFA Data Stream
Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more
Veeva CRM Boost
Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more