Veeva Crossix Cross-channel Impact
Optimize your campaigns based on the impact of each channel - and overlapping channels - on new patient starts and adherence.
Whether consumers see your message on TV, in print, online, at point-of-care—or some combination of all channels—Veeva can identify the audience overlap and determine how each channel works in isolation, and together, to drive health outcomes. Our unique approach leverages a consistent exposed vs control methodology to deliver more accurate results.
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.