Connect Cross Channel
Campaigns to Patient Outcomes

Understand and optimize the impact of cross channel
DTC advertising campaigns.

Veeva Crossix Cross Channel Impact

Optimize your campaigns based on the impact of each channel - and overlapping channels - on new patient starts and adherence.

Whether consumers see your message on TV, in print, online, at point-of-care—or some combination of all channels—Veeva can identify the audience overlap and determine how each channel works in isolation, and together, to drive health outcomes. Our unique approach leverages a consistent exposed vs control methodology to deliver more accurate results.

Crossix Technology was Purpose-built to Protect Privacy

Discover how a distributed analytics approach exceeds HIPAA requirements while delivering actionable insights for health brands.

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Resources for Cross Channel Impact

Customer Story Multi-channel, Multi-perspective: Optimizing Mass Media DTC Campaign Performance
Customer Story Measuring and Optimizing DTC Advertising for a Rare Disease Therapy
Article PM360 Expert on Call: Small Conditions, Big Impact