Connect Cross-channel Campaigns
to Patient Outcomes

Understand and optimize the impact of cross-channel DTC advertising campaigns.

Veeva Crossix Cross-channel Impact

Optimize your campaigns based on the impact of each channel - and overlapping channels - on new patient starts and adherence.

Whether consumers see your message on TV, in print, online, at point-of-care—or some combination of all channels—Veeva can identify the audience overlap and determine how each channel works in isolation, and together, to drive health outcomes. Our unique approach leverages a consistent exposed vs control methodology to deliver more accurate results.

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

To improve the effectiveness of your marketing in real time, you need a tool built for pharma that delivers insights when you need them.
Take the Guesswork out of Marketing Measurement To improve the effectiveness of your marketing in real time, you need a tool built for pharma that delivers insights when you need them.
Read our report to learn new insights across DTC and HCP marketing campaigns.
2022 Trends in Health Advertising Read our report to learn new insights across DTC and HCP marketing campaigns.
Optimizing mass media DTC campaign performance.
Case Study: Multi-channel, Multi-perspective Optimizing mass media DTC campaign performance.
Measuring and optimizing DTC advertising for a rare disease therapy.
Case Study: Increasing Marketing Effectiveness with Data Analytics Measuring and optimizing DTC advertising for a rare disease therapy.
How can Big Data address the unique marketing needs of therapies targeting small patient populations?
PM360: Small Conditions, Big Impact How can Big Data address the unique marketing needs of therapies targeting small patient populations?

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Interested in learning more about how Veeva Crossix can move your business forward?