Reach Health Consumers
across the Media Landscape

Veeva Crossix Segments are the industry’s most widely used, data-driven segments that help brands reach relevant health audiences, at scale.


Crossix is a member of the NAI and our solutions are fully compliant with the NAI Code of Conduct.
Learn more

Veeva Crossix Consumer Segments

Health brands, hospital systems, government agencies, and others use Crossix Segments to reach consumer health audiences across the digital landscape. Learn more about our approach.

325+ Pharma Brands
200+ Hospitals & Health Systems
100+ OTC & CPG Brands

Precise and Privacy-safe

Reach high-quality health audiences in a privacy-safe way, in compliance with HIPAA and NAI guidelines.

Scale

Scale the reach of your digital advertising campaigns while reducing media waste.

Flexibility

60+ integrated DSPs, DMPs, and publishers allow for media versatility.

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Learn how pharma brands are leveraging digital audio platforms to reach highly qualified health audiences.
New Digital Audio Trends to Guide Your DTC Pharma Advertising Strategy Learn how pharma brands are leveraging digital audio platforms to reach highly qualified health audiences.
To maximize new patient starts, health campaigns need privacy-safe targeting data that is high quality, offers a large reach, and is affordable.
A Guide to Audience Targeting for Health Brands To maximize new patient starts, health campaigns need privacy-safe targeting data that is high quality, offers a large reach, and is affordable.
Tips for efficiently reaching healthcare professionals (HCPs) and patients
Audience Targeting in a Changing Digital Landscape Tips for efficiently reaching healthcare professionals (HCPs) and patients
By Jeremy Mittler, Head of Crossix Audience Segments
Building Privacy-Safe Health Audience Segments By Jeremy Mittler, Head of Crossix Audience Segments
Learn why privacy experts turn to the Network Advertising Initiative (NAI) to protect privacy in digital advertising.
NAI Guidelines for Marketers Help Protect Patient Privacy Learn why privacy experts turn to the Network Advertising Initiative (NAI) to protect privacy in digital advertising.
Read our report to learn new insights across DTC and HCP marketing campaigns.
2022 Trends in Health Advertising Read our report to learn new insights across DTC and HCP marketing campaigns.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Interested in learning more about how Veeva Crossix can move your business forward?