Crossix Consumer Audience Segments
Health brands, hospital systems, government agencies, and others use Crossix Audience Segments
to reach consumers across the digital landscape.
325+ Pharma Brands
200+ Hospitals & Health Systems
100+ OTC & CPG Brands
Precise and Privacy-safe
Reach high-quality health audiences in a privacy-safe way, in compliance with HIPAA and NAI guidelines.
Scale the reach of your digital advertising campaigns while reducing media waste.
60+ integrated DSPs, DMPs, and publishers allow for media versatility.
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
3 Trends Driving Demand for Audience Quality and Scale Drive more strategic and efficient campaigns by meeting patients at specific points of their journey.
A Guide to Audience Targeting for Health Brands To maximize new patient starts, health campaigns need privacy-safe targeting data that is high quality, offers a large reach, and is affordable.
Audience Targeting in a Changing Digital Landscape Tips for efficiently reaching healthcare professionals (HCPs) and patients
Building Privacy-Safe Health Audience Segments By Jeremy Mittler, Head of Crossix Audience Segments
NAI Guidelines for Marketers Help Protect Patient Privacy Learn why privacy experts turn to the Network Advertising Initiative (NAI) to protect privacy in digital advertising.
Trends in Health Advertising Read our report to learn new insights across DTC marketing campaigns.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.