Reach Health Consumers
across the Media Landscape

Veeva Crossix Segments are the industry’s most widely used, data-driven segments that help brands reach relevant health audiences, at scale.


Crossix is a member of the NAI and our solutions are fully compliant with the NAI Code of Conduct.
Learn more

Veeva Crossix Consumer Segments

Health brands, hospital systems, government agencies, and others use Crossix Segments to reach consumer health audiences across the digital landscape. Learn more about our approach.

250+ Pharma Brands
100+ Hospitals & Health Systems
60+ OTC & CPG Brands

Precise and Privacy-safe

Reach high-quality health audiences in a privacy-safe way, in compliance with HIPAA and NAI guidelines.

Scale

Scale the reach of your digital advertising campaigns while reducing media waste.

Flexibility

60+ integrated DSPs, DMPs, and publishers allow for media versatility.

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Crossix has made its audience targeting segments available on a pro bono basis to organizations to help deliver targeted COVID-19 messaging.
AdWeek: Companies Rally Around Ad Council for COVID-19 Campaigns Crossix has made its audience targeting segments available on a pro bono basis to organizations to help deliver targeted COVID-19 messaging.
By Ashley Slavik, Chief Privacy Officer, Veeva
Privacy-safe Targeting is Non-negotiable By Ashley Slavik, Chief Privacy Officer, Veeva
Understanding the NAI guidelines for targeted digital campaigns.
Crossix POV: NAI Guidelines and Personalized Advertising Understanding the NAI guidelines for targeted digital campaigns.
Read the ebook to learn more about the activation of digital advertising campaigns.
The Future of Audience Targeting for Health Brands Read the ebook to learn more about the activation of digital advertising campaigns.
Formalizes relationship with the leading self-regulatory group for digital advertising.
Crossix Joins the Network Advertising Initiative (NAI) Formalizes relationship with the leading self-regulatory group for digital advertising.
Listen to leaders from Crossix, Novartis and the NAI discuss privacy-safe audience targeting.
The Future of Audience Targeting for Health Brands Webinar Listen to leaders from Crossix, Novartis and the NAI discuss privacy-safe audience targeting.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Interested in learning more about how Veeva Crossix can move your business forward?