As General Manager, APAC, Sudhir is responsible for the success and growth of commercial products in the region.

Sudhir has over 16 years experience working in the Enterprise Software and Pharmaceutical Industry. Prior to setting up Veeva India’s operations in January 2015, Sudhir worked at Oracle Health Sciences Global Business Unit in Mumbai. In this role he was responsible for enabling pharma companies to adopt strategies and solutions to manage clinical trials, clinical operations, pharmacovigilance and safety.

Sudhir also launched strategic initiatives at Dr.Reddy’s, leading large scale field sales deployment projects with one of the earliest technology led Sales Force automation projects in 2001.

Sudhir has held roles in Consulting, Sales, Business Development and Alliances with SAS India, IBM Software and IBM GBS. Sudhir holds an MBA from North Maharashtra University.

Chris Shim is General Manager, responsible for all of Veeva's operations for Vault development cloud business including strategy, sales, and professional services in Asia.

Chris spent the last 6 years to set up the business in Asia while leading the team in Medidata Solutions.
He played the role of advisors to major pharmaceutical companies, CROs, and Academies to transform their complex IT infrastructure to be successful in drug development.
He was taking the pioneer position to discuss business agility and seamless development, especially about the collaborative working organizations in the life science industry.

Prior to Medidata, Chris worked in various positions in software companies including PTC and Heartbeat Experts across life sciences, electronics, and other discrete manufacturing verticals for more than 16 years as an experienced sales leader.

As Vice President of Strategy, Alex is responsible for new product and market strategy for ANZ and South East Asia. He has 18 years of experience working in the Enterprise Software industry, with 10 years in senior leadership roles.

Prior to working at Veeva, Alex was the Big Data and Master Data Management Growth Market Unit Leader in IBM's Software Group. Alex came to IBM as part of the acquisition of Initiate Systems, a leading Master Data Management solution provider. Alex's role as the VP, Asia Pacific at Initiate saw him successfully build the business in the region from $0 to $15 million annual turnover in a 5 year period.

Prior to Initiate, Alex held a number of executive roles with the Content Management pioneer Vignette. Alex holds a B.A. with Joint Honor's in Politics and Philosophy from University of Wales, Swansea.

As Vice President of Asia Vault Vault R&D and Quality Strategy, Eunho is responsible for the business strategy of the applications under Veeva development cloud including clinical, quality, safety, and regulatory across Asia.


Prior to Veeva, he spent the last five years at Medidata expanding their APAC consulting business in the areas of improving clinical trial processes, optimizing clinical IT systems and infrastructures, and delivering the value of clinical cloud applications. When working within pharmaceutical companies and CROs, Eunho has worked in various roles from clinical operations to conducting and managing clinical trials.

As Vice President of APAC Services, Tristan is leading some of the most experienced Services professionals in the industry, committed to Customer Success across all Veeva’s product lines. His team ensures Veeva products are implemented based on best practices and solution designs. Working with our customers on a long-term basis regarding adoption, training and industry benchmark is our priority.

Tristan joined Veeva Europe in 2012 as one of the first Veeva consultants. He led regional and global Veeva CRM implementations for large customers in Europe, Latin America, and AsiaPacific as Solution Architect and Project Manager. In 2016 he relocated to Asia Pacific (Singapore) to build and lead the Customer Success Management team in the region.

Tristan holds a Master’s degree in Business Education from Skema Business School (France).

As Director of APAC Commercial Services, Rahul is focused on ensuring our customers maximise their potential on the Veeva Commercial Cloud. Leading a well respected team of life science experienced service professionals across ANZ, South East Asia, India and Korea he strives to ensure customers receive exceptional solutions and services.

Rahul joined Veeva in 2014 and previously led several Veeva implementations as a consultant and was the APAC Customer Success leader for 4 years.

Rahul holds a Masters degree in Engineering and Management from The University of Queensland.

Shafi is responsible for leading Veeva’s Business Consulting Practice in APAC with a focus on supporting our customers' commercial strategies through the design and delivery of solutions for the core business issues faced in today's market. Veeva’s Business Consulting services include: Commercial Content, Field Optimization, Digital Engagement, Go-to-Market Strategy, Insights and Analytics, Customer Experience Design.

Shafi’s 20+ year career has focused on driving P&L growth strategies and achieving transformational change outcomes throughout his roles in management consulting and industry. He has held leadership roles at General Electric where he led global growth strategies across sectors to penetrate new markets; and also built and led a digital/IoT Asset Performance Management professional services organization at GE Healthcare. Prior to joining GE, Shafi led the Pharmaceutical R&D Practice at SailWing Consulting and has also held leadership roles at PwC and Accenture. Shafi began his career as a research scientist focusing on transplant immunology at the University of Chicago

Shafi holds a B.S. degree from Saint Louis University, a M.S. from the University of Missouri and a graduate certificate from Saint Louis University School of Medicine.

Tristan leads the strategy and direction for Veeva's data products in Asia, outside of China. This includes ownership of Veeva's Data Cloud and OpenData products in the region. He is also responsible for building and strengthening relationships with Veeva's Data Partners in key markets.

Prior to joining Veeva, Tristan spent 6 years building and leading a Data Analytics business at Zuellig Pharma where he worked closely with Pharma to solve challenges in Commercial Excellence and Supply Chain. He started his career as a management consultant with the Monitor Group where he advised Consumer Goods clients in the areas of Revenue Management and Commercial Excellence.

Tristan holds a Bachelor's degree in International Relations from the London School of Economics.

As Senior Director, OpenData APAC, Cassandra is responsible for the strategy and direction of OpenData in the region.

Cassandra brings over 20 years of experience in business technology across both government and private sectors. Her proven business and marketing experience has helped organisations drive growth and change through data and technology enablement, product development and professional services engagements to a combination of ASX, government and international clients.

As Director, Solution Consulting, APAC Vault R&D and Quality, Dusty is responsible for leading the team of Solution Consultants who will provide Veeva product information and tailored demonstrations to Veeva customers and prospects throughout the Asia Pacific region. Dusty’s team is critical to demonstrate the value of Veeva's Commercial Cloud solutions and vision to our existing and potential clients.

Dusty has nearly 5 years of tenure with Veeva where he has led several of the largest professional services programs in the APAC region and launched the Veeva OpenData product in Australia.

Prior to Veeva, Dusty had 7 years of experience in professional services and consulting focused on delivery of cloud & enterprise software.

As a Senior Product Manager for Asia, Daniel is responsible for definition and prioritization of the roadmap for Vault Quality Suite, ensuring that Veeva delivers best-in-class experiences to the customers. Daniel works closely with customers as well as field teams in Veeva to make customer success with product excellence in the region.

Prior to join Veeva in 2018, Daniel worked in various areas including Heavy Industry, Electronic, Automotive, and Telecommunication to help industry and customers with expertise in IoT (Internet of Things), AR(Augmented Reality)/VR(Virtual Reality), PLM(Product Lifecycle Management), and ALM (Application Lifecycle Management) as a Consultant and Architect. Daniel leverages his wide range of knowledge from his past experiences to help Life Science customers move on to the next level of Digital Transformation.

As Sr. Director, Product Management Commercial Cloud, Giorgio is responsible for the definition and prioritisation of the roadmap for all Veeva CRM products, ensuring that Veeva delivers the best-in-class solution for the APAC region. Giorgio also supports the growth of the region and the expansion in new emerging markets, investigating and understanding the nuances of each country.

Giorgio has worked in the pharma industry for over 17 years, evolving from a leadership role in EMEA support, to Professional Services to Product Management. He has managed regional and global CRM implementations for enterprise customers in both Rx and OTC at Veeva.

Prior to joining Veeva in 2012, Giorgio worked at Eli Lilly as an external consultant for 9 years, leading their Regional Support CoE out of Italy and building knowledge in Clinical Operations, Global Product Safety, MedInfo, Sales and Marketing.

As Country Manager, India Subcontinent, Anantha is responsible for all of
Veeva’s operations and Customer Success in the region.

Anantha has over 20 years of experience working in the Life Sciences
Industry. Prior to joining Veeva, Anantha worked at RK SWAMY BBDO
where he was responsible for enabling pharmaceutical companies design and
adopt differentiated scientific communication strategies.

Prior to RK SWAMY BBDO Anantha spent 11 years at Dr Reddy's Labs in India
where he was responsible for increasing sales management responsibilities.

As General Manager, Vault Quality India, Raj is responsible for the growing Quality business in India and establishing a strong professional services Center of Excellence focused on implementation of Veeva’s Vault Quality suite. Raj has over 20 years of experience in Life Sciences technology covering commercialisation and RnD space, including over 14 years in leadership roles.

Prior to joining Veeva, Raj worked at Navitas Life Sciences as Business Partner for APAC and Europe, based in India and Germany. In this role he was responsible for enabling large and mid sized pharma companies in successfully adapting systems to automate critical processes such as quality management, safety/PV, regulatory and clincal systems. Raj also delivered large scale commercialization projects for pharma majors in Europe, US and Middle East, while he was with Tech Mahindra.

Raj has held roles in manufacturing, application engineering and sales during earlier part of his career at Simpsons, Greaves Cotton and Castrol India. Raj holds an MS degree in Information Systems from BITS, Pilani.

As Sr.Director of India Vault Quality, Pradeep is responsible for the launch and growth of the Veeva Vault Quality and eventually R&D Solutions in the India and Subcontinent market. Building the Sales, Account Management and Solution Consulting teams and leading the execution of strategies for a strong market launch that will establish the foundation to grow the Veeva Quality business across Top 30 Indian Pharma companies and SMB's and eventually deliver on Customer Success and Employee success for Veeva in India. 

For the last 7 years, Pradeep worked with Abbott Informatics- STARLIMS APAC and India business and helped 30+ Pharma, Biotech, FMCG, O&G and Manufacturing customers to choose and successfully adopt the enterprise Quality, Lab, and Analytical Information systems and helped them to achieve highest efficiency, compliance and quality. Prior to that, a decade of experience across NA and EMEA Markets as a Business Consultant, Sales and Account manager with 13 out of the top 20 global Pharma, top 5 Healthcare companies in their digital journey in the Quality, Regulatory, and Clinical space. 

Pradeep is a graduate in Biology and Chemistry, Master's in Biotechnology, Diploma in Bioinformatics and MBA in International Business. A perfect blend of Science, Informatics and Business course foundations help him to understand the customer challenges from both Business and Technology perspectives and assist them in choosing the right solutions and continue to be their trusted advisor. 

As the head of the Korea Commercial at Veeva Systems Korea, Jiwon is responsible for leading the growth of the commercial cloud business in Korea, planning and implementing measures for the continued success of customers who use Veeva commercial products.

Prior to working at Veeva, Jiwon has held various roles and positions in Business Consulting at Accenture / Deloitte / PriceWaterhouse Coopers Consulting, Strategic Planning / Strategy and Product Marketing at Samsung Electronics, and CMO at GE Healthcare and Business Unit at Intuitive.

As Senior Marketing Director, Jacqueline is responsible for leading the marketing efforts in APAC.

Jacqueline has held various marketing roles in enterprise software since 2006. She worked for Initiate, a Master Data Management software company for 5 years as part of regional start up in Asia Pacific where she was responsible for the marketing strategy, brand awareness and lead generation. She transitioned to IBM in 2010 after Initiate was acquired and held various roles including Healthcare Marketing Manager and C-Suite Marketing Program Leader.

Prior to working in software, Jacqueline worked for 10 years at British Airways in marketing and call centre leadership roles.