Veeva Crossix DIFA Data Stream
Direct access to Crossix marketing data for custom, in-house analytics.
Compatible with any Data Environment
DIFA Data Stream can be integrated into any data environment – including data lakes and data warehouses – to use in custom analytics.
Protected with Best-in-class Privacy Safeguards
Micro-cohorts protect the privacy of individuals, while aligning with both HIPAA guidelines and the Network Advertising Initiative (NAI) Code of Conduct for measurement of digital health campaigns.
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
Crossix Announces DIFA Data Stream to Provide Customers with Open Access to Granular DIFA Data
Underlying marketing performance data provides granularity while preserving privacy.
Bringing Privacy-safe Marketing Data to Life Sciences
By Dan Stein, SVP, Product Strategy, Crossix Analytics
Privacy-Safe Measurement Should Be Part of Your Marketing Strategy
By Ashley Slavik, Chief Privacy Officer, Veeva
Beyond HIPAA: Re-identification Risks in Today's Digital-Centric World
This whitepaper provides a summary of current regulatory and industry guidance for marketing analytics.
Privacy panic: Are medical marketers doing enough to protect patients’ health data?
Asaf Evenhaim shares his perspective on the importance of privacy-first marketing.
BioPharma Dive: Weathering the Privacy Storm
How to stay above water in the changing privacy landscape.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.