White Papers

Beyond HIPAA: Re-identification Risks
in Today’s Digital-Centric World

In the healthcare industry, the ability to combine health data with other sources of data, such as consumer and media data, is a powerful new tool allowing pharmaceutical companies to uncover new insights into patient behavior and make more informed business decisions. In particular, marketers have the ability to connect health data with digital media data, including information about ads seen or websites visited by an individual. However, combining these disparate data sets can raise serious privacy concerns. Existing regulatory frameworks may not go far enough to fully protect privacy in this environment on their own, but certain self-regulatory efforts go a long way toward closing the gaps.

Beyond HIPAA Re-identification Risks in Todays Digital-Centric World