Veeva Crossix DIFA Partner Program
With direct feed integrations, marketers will have continuous, comprehensive metrics to measure and optimize their media investments across channels.
Measure Traditional and Non-traditional Media Channels
Veeva Crossix has established relationships with more than 30 partners, across digital and mass media channels.
Eliminates Dependence on Third-party Cookies
Improve media measurement by capturing data on the exposed audience more completely and holistically, across browsers and devices.
Channels We Measure
Digital
Connected TV
OTT
Linear TV
Digital Audio
Radio
Applications
Endemic
Out of Home
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
Crossix Launches DIFA Partner Program to Enable Direct Integrations with Leading Publishers and Media Platforms
Supports more robust marketing analytics without relying on third-party cookies.
Make Sure Your Digital Strategy Is Fully Baked Before the Cookie Crumbles
Sarah Caldwell, General Manager, Crossix Analytics, discusses the future of digital marketing in PM360.
Privacy-Safe Measurement Should Be Part of Your Marketing Strategy
By Ashley Slavik, Chief Privacy Officer, Veeva
Crossix Joins the Network Advertising Initiative (NAI)
Formalizes relationship with the leading self-regulatory group for digital advertising.
The Future of Audience Targeting for Health Brands
Read the ebook to learn more about the activation of digital advertising campaigns.
Bringing Privacy-safe Marketing Data to Life Sciences
By Dan Stein, SVP, Product Strategy, Crossix Analytics
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.