Formalizes relationship with the leading self-regulatory group for digital advertising
NEW YORK, NY — May 12, 2020 — Crossix, the industry leader in patient data, privacy, and analytics, announced today that it has joined the Network Advertising Initiative (NAI). The NAI is the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising. Crossix provides NAI-compliant tailored advertising and measurement solutions for health marketers.
“We are excited to officially welcome Crossix to our membership,” said NAI President and CEO Leigh Freund. “The company’s long-standing commitment to ensuring privacy and its dedication to innovation will support NAI’s mission.”
The NAI promotes privacy and trust by creating and enforcing standards for responsible data usage among its members. The membership roster includes more than 100 leading advertising technology companies that have committed to furthering high standards for consumer privacy in digital advertising. Crossix shares the same values and has built its suite of solutions with privacy at the core.
“With all of the noise and shifts in the industry, Crossix remains committed to privacy-safe analytics for healthcare marketers,” said Nick Illobre, Vice President, Product Strategy at Crossix. “From the beginning, we developed our technology to preserve patient privacy, and we are excited to be part of an organization with the same values.”
“Crossix has been a true partner in helping us measure and optimize our clients’ marketing strategies,” said Rich Gagnon, EVP, Health Practice Lead at Havas Media. “Their NAI compliant approach for advertising measurement offers another important benefit for driving meaningful performance.”
Learn more about best practices for integrating privacy into a brand’s media strategy at Veeva Commercial & Medical Summit on June 9-10, 2020. Register for the online event and stay up-to-date on program details at Crossix.com/summit.
About Crossix Solutions, a Veeva Company
A pioneer in patient data, privacy, and analytics, Crossix leverages the industry’s most advanced technology to connect comprehensive health and non-health data, covering more than 300 million lives –all in a privacy-safe way. It delivers data and insights to over 200 brands from top 20 pharma companies as well as leading health systems, pharmacies, and wellness brands. For more information, visit crossix.com.
About Network Advertising Initiative
Founded in 2000, the not-for-profit Network Advertising Initiative (NAI) is the leading non-profit self-regulatory association comprised of third-party digital advertising companies and dedicated to responsible data collection and its use. Almost every Internet ad served in the United States involves the technology of one or more of the NAI’s hundreds of member companies, who provide the infrastructure for the Interest-Based Advertising that enables a thriving and diverse market of ad-supported free content and services. The NAI’s role is to help promote consumer privacy and trust in this market by creating and enforcing high standards for responsible data collection and use practices online and in mobile environments among its members. Additional information can be found at www.networkadvertising.org
This release contains forward-looking statements, including expectations regarding the market demand for and acceptance of the data, analytics, software solutions, and services offered by Crossix, a Veeva company, and the results and benefits from use of such offerings. Any forward-looking statements contained in this press release are based upon Crossix’s historical performance and its current plans, estimates, and expectations, and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Crossix’s expectations as of the date of this press announcement. Subsequent events may cause these expectations to change, and Crossix and Veeva disclaim any obligation to update the forward-looking statements in the future. These forward-looking statements are subject to known and unknown risks and uncertainties that may cause actual results to differ materially, including whether demand for Crossix’s offerings will grow as anticipated; the competitive environment in the industry; and general market and business conditions. Additional risks and uncertainties that could affect Veeva’s financial results are included under the captions, “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in Veeva’s filing on Form 10-K for the period ended January 31, 2020. This is available on the company’s website at veeva.com under the Investors section and on the SEC’s website at sec.gov. Further information on potential risks that could affect actual results will be included in other filings Veeva makes with the SEC from time to time.