Veeva Crossix DIFA TV
Utilize real-time, data-driven insights to deliver the right message at the right time to the right health audience.
Validate your TV Spend
Deep analytics provide transparency into TV performance and the corresponding impact on health outcomes.
Gain more value from your TV Investments
High-level performance tracking shows market GRPs to allow for adjustments in TV spend.
Optimize to Reach a Higher Quality Health Audience
Clear insights identify opportunities to optimize linear TV investments and track impact.
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
TV is Getting a Measurement Makeover
Sarah Caldwell, General Manager, Crossix Analytics, discusses the changing TV landscape in PM360.
Crossix Launches DIFA TV to Transform TV Analytics for Healthcare Marketers
The industry-leading Crossix DIFA Platform now supports TV measurement and optimization.
The Power of TV in Pharma
Sarah Caldwell, General Manager, Crossix Analytics, discusses the impact of linear TV campaigns in PM360.
It’s Time to Be Upfront About TV Measurement
By Nick Illobre, VP, Product Strategy, Crossix Analytics
Veeva Wins PM360 Innovative Product Award
Veeva CRM Boost for Crossix DIFA was selected as one of the most innovative products of 2020 by PM360 magazine.
Veeva CRM Now Integrated with Crossix DIFA Marketing Analytics
Brands will now have complete insight into field and marketing activity to better assess and optimize impact across channels.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.
Crossix DIFA is a core part of the connected data ecosystem
DIFA Data Stream
Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more
Veeva CRM Boost
Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more