Veeva Crossix DIFA Data Stream
Direct access to Crossix marketing data for custom, in-house analytics.
Compatible with any Data Environment
DIFA Data Stream can be integrated into any data environment – including data lakes and data warehouses – to use in custom analytics.
Protected with Best-in-class Privacy Safeguards
Micro-cohorts protect the privacy of individuals, while aligning with both HIPAA guidelines and the Network Advertising Initiative (NAI) Code of Conduct for measurement of digital health campaigns.
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
Trends in Health Advertising Read our report to learn new insights across DTC marketing campaigns.
Bringing Privacy-safe Marketing Data to Life Sciences By Dan Stein, SVP, Product Strategy, Crossix Analytics
Guide to Digital Video for Health Marketers An introduction to online video content delivery platforms for ad campaigns
Bringing Patient Data into Your Omnichannel Strategy Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.