Extract More Value From
Your Marketing Data

DIFA Data Stream gives you access to all underlying
DIFA marketing data as a direct feed.

Veeva Crossix DIFA Data Stream

Direct access to Crossix marketing data for custom, in-house analytics.

Compatible with any Data Environment

DIFA Data Stream can be integrated into any data environment – including data lakes and data warehouses – to use in custom analytics.

Protected with Best-in-class Privacy Safeguards

Micro-cohorts protect the privacy of individuals, while aligning with both HIPAA guidelines and the Network Advertising Initiative (NAI) Code of Conduct for measurement of digital health campaigns.

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Underlying marketing performance data provides granularity while preserving privacy.
Crossix Announces DIFA Data Stream to Provide Customers with Open Access to Granular DIFA Data Underlying marketing performance data provides granularity while preserving privacy.
By Dan Stein, SVP, Product Strategy, Crossix Analytics
Bringing Privacy-safe Marketing Data to Life Sciences By Dan Stein, SVP, Product Strategy, Crossix Analytics
By Ashley Slavik, Chief Privacy Officer, Veeva
Privacy-Safe Measurement Should Be Part of Your Marketing Strategy By Ashley Slavik, Chief Privacy Officer, Veeva
This whitepaper provides a summary of current regulatory and industry guidance for marketing analytics.
Beyond HIPAA: Re-identification Risks in Today's Digital-Centric World This whitepaper provides a summary of current regulatory and industry guidance for marketing analytics.
Asaf Evenhaim shares his perspective on the importance of privacy-first marketing.
Privacy panic: Are medical marketers doing enough to protect patients’ health data? Asaf Evenhaim shares his perspective on the importance of privacy-first marketing.
How to stay above water in the changing privacy landscape.
BioPharma Dive: Weathering the Privacy Storm How to stay above water in the changing privacy landscape.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Interested in learning more about how Veeva Crossix can move your business forward?