Veeva CRM Boost
HCP engagement data from Veeva CRM, the industry’s leading field force management software, is now available in the Crossix DIFA marketing analytics platform.
A Comprehensive View of Field Force and Marketing Efforts
Understand how personal and non-personal promotion work together to drive HCP education and prescribing.
Link HCP Engagement To DTC Campaigns
Optimize consumer campaigns to drive patients to field-engaged HCPs.
Free for DIFA Customers Using Veeva CRM
Enables senior leadership to measure, track, and optimize integrated marketing efforts.
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
Trends in Health Advertising
Read our report to learn new insights across DTC marketing campaigns.
Delivering Personalized Omnichannel Marketing
Read more about their strategy.
Bringing Patient Data into Your Omnichannel Strategy
Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
Press Release: Veeva Crossix Introduces New Products to Advance Omnichannel Marketing for Life Sciences Brands
Learn more about Crossix HCP Trigger Data and Crossix Omnichannel Boost.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.