Veeva CRM Boost
HCP engagement data from Veeva CRM, the industry’s leading field force management software, is now available in the Crossix DIFA marketing analytics platform.
A Comprehensive View of Field Force and Marketing Efforts
Understand how personal and non-personal promotion work together to drive HCP education and prescribing.
Link HCP Engagement To DTC Campaigns
Optimize consumer campaigns to drive patients to field-engaged HCPs.
Free for DIFA Customers Using Veeva CRM
Enables senior leadership to measure, track, and optimize integrated marketing efforts.
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
Veeva CRM Now Integrated with Crossix DIFA Marketing Analytics
Brands will now have complete insight into field and marketing activity to better assess and optimize impact across channels.
Using Data for Better Health Outcomes
Learn how to use data to transform the world of health and wellness.
Privacy-Safe Measurement Should Be Part of Your Marketing Strategy
By Ashley Slavik, Chief Privacy Officer, Veeva
Veeva Wins PM360 Innovative Product Award
Veeva CRM Boost for Crossix DIFA was selected as one of the most innovative products of 2020 by PM360 magazine.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.