Singapore Agenda
Thursday, 5 September 2019
Veeva Vision: Bringing Commercial Strategy to the Field »
Veeva Vision: Trends in Medical Affairs »
Veeva Vision: Life Sciences Marketing in the Digital Age »
Veeva CRM Suite Product Roadmap »
Veeva Medical Roadmap: Vault MedComms & Medical CRM »
Framework for Multichannel Engagement Models »
Looking Ahead – Trends in Medical Affairs Towards 2025 »
Veeva Roadmap: Veeva Vault PromoMats & Brand Portal »
Customer Panel: Keys to a Successful Medical Engagement Approach »
Customer Panel: Pharmaceutical Marketing in a Digital Age »
Welcome & Opening Keynote
Hear the latest updates on Veeva and our commercial strategy. Join us to also celebrate the 2019 Veeva Heroes.
Speakers
Doug Etzel
Stephen Brown
Fireside Chat with Industry Thought Leader, John McKendry
Hear about the future of the pharma industry as EY discusses new commercial engagement models, digital in pharma and the industry in five years time with thought leader, John McKendry, Vice President & General Manager, ASEAN – Emerging Marketing at Pfizer Inc., Upjohn Division.
Speakers
John McKendry
JEFF WEISEL
Veeva Vision: Bringing Commercial Strategy to the Field
With new technologies and more sources of information available to both patients and HCPs, a consistent and solid product strategy is key for commercial success in the life science industry. Hear from Veeva and an industry peer who will discuss what are the steps to bring your organization up to speed and successfully deploy your customer-centric commercial strategy to the field.
Speakers
ANIRBAN DUTTA CHOWDHURY
DANIELE PETRILLI
Veeva Vision: Trends in Medical Affairs
Veeva discusses the latest trends in medical affairs and how changes in the industry are affecting how companies are interacting with their customers.
Speaker
Stephen Brown
Veeva Vision: Life Sciences Marketing in the Digital Age
Digital engagement requires marketing to deliver high quality and engaging content at the shortest possible time. Discover how Veeva Vault PromoMats can help you maximize existing assets and accelerate your digital supply chain, while ensuring compliance.
Speaker
Manaphan Huntrakoon
Veeva CRM Suite Product Roadmap
The Veeva product team will discuss what’s in store for the future of the Veeva CRM suite, and how you will be able to leverage new technologies, modules and features to progress your digital transformation and multichannel engagement.
Speaker
Giorgio Castellini
Customer Panel: Keys to a Successful Medical Engagement Approach
Medical organisations need to show value within their companies. Having the right set of KPIs that can be measured and actioned is a key part of this. Hear from a panel of customers how they are making this shift towards tracking a set of key medical KPIs.
Speakers
DR ARSHIYA ZAHEER
CHOON PENG LIM
DR CHERN SEARN LIM
Stephen Brown
Veeva Roadmap: Veeva Vault PromoMats & Brand Portal
Veeva Vault PromoMats add more innovation to improve the content capacity with new innovations. This session will feature some innovations including the powerful AI-driven automated reference linking features, new DAM innovations, data enhancements, and other new capabilities.
Speaker
Manaphan Huntrakoon
Customer Story: Digital Transformation & Multichannel Enablement in SEA
A solid commercial strategy is the foundation for a successful execution, which requires vision, constant alignment between departments, and strong executive sponsorship. Hear from an industry peer how they have consistently approached digital transformation in the diverse South East Asian market.
Speaker
DENNIS VON BERLEPSCH
Veeva Medical Roadmap: Vault MedComms & Medical CRM
See what’s on the horizon for Veeva Vault MedComms as our product team takes you through the new advanced capabilities for authoring and fulfilling medical inquiries, as well as surfacing content in medical portal.
Speakers
Manaphan Huntrakoon
Tristan Tay
Framework for Multichannel Engagement Models
As marketeers move from rep centric to customer centric engagement models, the focus is now on multichannel customer engagement, customer journeys and evolving new KPIs to measure execution. Join us as we unearth the marketing toolkit for new HCP engagement models.
Speaker
Kiran Kumar T
Customer Panel: Harnessing the Potential of Analytics to Progress Your Customer Centric Strategy Across Organisations
Organisations generate lots of data on a daily basis; execution metrics, content usage and approval metrics. But how do we connect the dots? How can analytics and the aggregation of all these data enable organisations to refine their commercial, medical and brand strategies, power AI solutions, and help companies put HCPs at the centre of their attention? Join us for an open discussion with a panel of industry experts.
Speakers
DENNIS VON BERLEPSCH
Miranda Malkin
Mark Peterson
DR CHUAN KIT FOO
Giorgio Castellini
Looking Ahead – Trends in Medical Affairs Towards 2025
As the complexity of treatments increase, interactions with HCPs and KOLs will change. Hear about some key considerations for medical organisations as we head towards 2025, with demographic changes in the medical community necessitating change in engagement models.
Speaker
Stephen Brown
Customer Panel: Pharmaceutical Marketing in a Digital Age
A panel of industry experts share strategies on setting up winning content such as creating effective content and refining content with speed. Learn tips and tricks for maximising the value of your digital assets.
Speakers
MICHELLE KARA JASKET
BRADLEY ASKWITH
RUBY CHONG
SUSAN PACZKOWSKI
BEE Editor for Fast, Effective Approved Email Templates
Uncover the speed and simplicity of using the integrated BEE Editor to build and edit HTML Approved Email templates in your Veeva Vault via a drag and drop interface.
Speaker
PRAVIN ADAV
Create a Vault PromoMats Brand Portal in 10 Minutes
See how you can quickly add a brand portal to your Veeva Vault PromoMats environment to help you attain a completely new view of your content.
Speaker
SHERMIN HO
Powering Multichannel Cycle Plans with Veeva Align
Simplify the creation and usage of multichannel cycle plans using Veeva Align. Generate optimal plans and incorporate rep feedback.
Speaker
DEEPA GANESH
Territory Management 2.0 Readiness
Learn how Veeva is supporting the retirement of Territory Management 1.0 and helping our customers transition to Territory Management 2.0.
Speaker
PRASHANT JOSEPH
Are You Getting the Most Out of Events Management? Part I
Discover the core Veeva CRM Events Management functionality you are likely not using or never knew you really needed.
Speakers
ANDREW WICKHAM
JOSHUA BROWNE
Are You Getting the Most Out of Events Management? Part II
Discover the core Veeva CRM Events Management functionality you are likely not using or never knew you really needed.
Speakers
ANDREW WICKHAM
JOSHUA BROWNE
Surveys: Helping You Better Serve Your Customer
To better serve your customers, you first need to understand them. Are you leveraging surveys sufficiently to capture and track your customers? We will do an overview of the capability and share some use cases that have helped our customers.
Speaker
JAY LAGRANGE
MyInsights – More Than Analytics
Find out why Veeva CRM MyInsights is your engine to informing and empowering your field force.
Speaker
RAHUL BOSE
Guest Speaker
“A Rapidly Developing World”
Today’s business world is changing faster than ever. In a fast changing world it becomes crucial to be able to change with the times. To change we need to do things differently and to do things differently we need to be creative. In his speech author and keynote speaker Fredrik Haren will talk about what business creativity is, why we need to be more creative – and how we can develop our creativity to better take advantage of all the opportunities that are opening up.
Speaker
