Agenda
Agenda is subject to change. Please check back for updates.
Monday, 11 September
Welcome to the 2023 Veeva APAC Summit in Singapore! Grab a cuppa and mingle with fellow attendees.
Hear the latest in news and innovations from Veeva’s APAC executive team. Then, join us as we celebrate the 2023 Veeva Heroes!
General Manager, APAC
Sr Director, CRM Product Management APAC
VP, Data & Analytics, Asia
VP, Business Consulting Lead – Asia
Enjoy morning break with delectable bites and coffee/ tea. Explore the event zones and see what fringe activities are in store for you!
Hear about the top eight new and future innovations across the Veeva CRM Suite to support your commercial strategy.
Sr Director, CRM Product Management APAC
Omnichannel excellence requires coordination, and a strong plan to bring vision to execution. Hear how Veeva CRM and Veeva Align support clients in planning, tailoring, and executing their commercial strategy.
Product Expert, CRM
Hear about the latest innovation on Veeva CRM Events Management, understand our vision for the product, and see what we are planning to release in the coming months.
Product Expert, CRM
Hear from Gerardo “Doods” V. Gutierrez, Regional Head of Commercial Operations at Boehringer Ingelheim and Veeva’s Shannon Sim, Product Expert – CRM at a fireside chat as they discuss how field teams are relying on remote engagement after countries reopened after the pandemic. Gather key learnings to understand the optimal set of use cases that remote meetings can support, and how you can identify the right target audience for these meetings.
Regional Head of Commercial Operations
Product Expert, CRM
Consumer behavior has changed greatly over the past few years, providing more options and empowering individuals to choose among many offers for similar products. Undeniably, this shift has impacted how HCPs interact with the pharmaceutical industry, partly due to increased pressure on healthcare systems as well as to their need for efficiency and better experience.
In this session, join a fireside chat with Mo Yasin, Executive Director, Marketing and Commercial Operations Lead – SEA Cluster at Organon and Giorgio Castellini, Sr Director – CRM Product Management APAC at Veeva as we discuss how customer-centricity has changed and what this means for the industry.
Executive Director, Marketing and Commercial Operations Lead – SEA Cluster (South, East & Southeast Asia)
Sr Director, CRM Product Management APAC
With so many channels being adopted, marketers need to understand what content works, where, and when. Learn how Veeva makes it easier to follow the data trail and optimize marketing focus.
Business Consulting Engagement Manager – APAC & Interim China BC Lead
Veeva Pulse is the aggregated engagement data for all Veeva clients. In this session, hear from Veeva’s David Ledger, VP Commercial Strategy APAC and Jason Zhang, Senior Business Consultant APAC as they introduce Veeva Pulse, share current industry engagement trends and demonstrate how it can be used for various use-cases such as relative performance of reps, go-to-market strategies, segmentation and right-sizing your field force.
We’ll also demonstrate various offerings under Veeva Pulse (a self-service portal or quarterly reports) where you’ll hear from Olaf de Wit, Head of Omnichannel Strategy & Operations, Japan and INT Markets at Astellas on how they applied Veeva Pulse to solve specific business problems.
Head of Omnichannel Strategy & Operations, Japan and INT Markets
VP, Commercial Strategy – APAC
Senior Business Consultant – APAC
Effective HCP engagement drives business performance. In this session, you’ll learn how Veeva uses a data-driven approach to help you prioritize and access HCPs through the right channels. We’ll also share specific use-cases to make segmentation & targeting more actionable.
Director, Commercial Analytics, Asia
The pandemic has accelerated the demand for omnichannel marketing, particularly content. Focusing investments on the right content is more critical now than ever. In this session, learn how Veeva Vault PromoMats can help transform your content strategy and operations at speed and scale.
VP, Asia Vault Product Expert
See the latest innovation on Veeva Vault PromoMats, and learn about the product vision and upcoming features.
VP, Asia Vault Product Expert
Medical events are one of the main opportunities for Marketing and Medical communication, and content plays an important part. Join a fireside chat between Pierre Metrailler, CEO at SpotMe and Shannon Sim, Product Expert – CRM at Veeva and learn how technology can be used to simplify the flow of content to and from the field, and enhance the overall event journey before, during, and after the event.
CEO
Product Expert, CRM
Relish in a delicious lunch buffet and take part in some of the fringe activities available for you. Have fun with your peers at the 360 photo booth, take-home handcrafted jam or enjoy iced desserts from the live sorbet bar while it lasts!
Veeva Align is used widely by clients in the APAC region to achieve agile and efficient field planning. Hear from Monique Long, Director of Sales Excellence at GSK and Anthony Riseley, Solution Consultant at Veeva on what makes Veeva Align the tool of choice for high-impact commercial execution.
Director of Sales Excellence
Solution Consultant
Hear about the latest innovation on Veeva Align, the vision for the product, what capabilities are in the works to enable faster and easier field planning, roster management, and more!
Product Expert, CRM
The CRM Suite has greatly expanded over the past year, further supporting Medical teams. Hear from Mun Pung Choy, Nominated Signatory and Medical Excellence Lead at AstraZeneca and Veeva’s Jelson Attathra, Product Expert – CRM at a fireside chat as we explore the latest innovations embedded in the typical day of a Medical Science Liaison.
Nominated Signatory and Medical Excellence Lead
Product Expert, CRM
Hear about the latest innovation on the Veeva CRM Engage platform, understand our vision for the product, and see what we are planning to release in the coming months.
Sr Director, CRM Product Management APAC
In this session, we’ll demonstrate the onboarding process for HCPs and the ease with which they can access field force from different pharma companies and derive value from two-way digital engagement.
Solution Consulting Manager
Director- APAC Commercial Strategy
Learn how you can optimize your email marketing campaigns by relying on the field user relationship with the HCPs.
Product Expert, CRM
How do you make the most of MyInsights? Join a fireside chat with Sandra Perez Rauda, Director Commercial – Medical Digital & Tech at GSK and Choon Peng Lim, Medical Affairs IT Director at Janssen as they delve into the most common use cases, and learn how you can go above and beyond to bring your field teams all the data they need.
Director Commercial, Medical Digital & Tech SG, TW, HK & GCI Channels Lead
Medical Affairs IT Director – Janssen Asia Pacific
Join Aleksey Kolchin, VP – Commercial Operations & Strategy at GSK and Veeva’s Shafi Hussain, VP – Business Consulting Lead Asia at a fireside chat around outcomes of a data-driven go-to-market approach to engage HCPs based on their preferences.
VP, Commercial Operations & Strategy
VP, Business Consulting Lead – Asia
In this joint session, hear from Lin Hui Tham, Consumer Activation Lead – Growth & Emerging Markets at Takeda and Ryoko Yamasaki, Principal Business Consultant – APAC at Veeva on how Veeva combined proprietary pulse data, Link data and real world data on patients and HCPs to create an analytics driven business case to support private market access.
Consumer Activation Lead, Growth & Emerging Markets
Principal Business Consultant – APAC
In today’s interconnected world, brands strive to create impactful global campaigns that resonate with diverse audiences across multiple markets. However, achieving success in global content initiatives requires careful consideration of localization challenges and opportunities. Join Ramya Pallempati, Associate Director – Commercial Business Technology Asia at AbbVie as we dive into the intricacies of adapting and optimizing content for diverse markets using Veeva Vault PromoMats.
Associate Director – Commercial Business Technology Asia
Brand marketers invest significant time and resources in creating compelling content to support their products and engage healthcare professionals. However, one of the key challenges they often face is ensuring that the field force, particularly sales representatives, effectively utilizes the content available to them. Join Miguel Rivera, Customer Engagement & Experience Lead – APMA at Novartis and Daniel Bacon, Principal Business Consultant APAC at Veeva as we explore opportunities to empower field reps and drive optimal utilization of brand content.
Customer Engagement & Experience Lead, APMA
Principal Business Consultant APAC
Learn how make the most of Veeva CRM Engage’s content sharing capabilities, what opportunities and channels they open, and what it means for marketers.
Director- APAC Commercial Strategy
Take an afternoon break with more tasty bites and coffee/ tea. Don’t forget to check out the Veeva demo booths and sponsor booths, or the live barista station for some specialty coffee!
Hear the latest on our plans to launch Vault CRM, and how we’re innovating the platform and making it easier to move over from Veeva CRM to Vault CRM.
Sr Director, CRM Product Management APAC
Hear about the latest innovation on Vault Medical, the vision for the product, and upcoming features.
VP, Asia Vault Product Expert
Understand the steps to enable the Graph API integration, its supported use cases, and benefits to your field force.
Associate Consultant
All biopharma companies want to deliver a great omnichannel engagement experience to HCPs. The key question is how to drive omnichannel engagement across multiple channels – at scale. In this session, we’ll discuss how orchestration can be driven across channels to ensure a consistently great experience can be delivered to HCPs.
Principal Business Consultant – APAC
Discover the potential of Veeva’s Link Key People, including how this cutting-edge analytics tool empowers medical teams to revolutionize their decision-making process. With real-time intelligence on key influencer activity, interests and industry standing, this tool provides actionable insights to drive better patient outcomes. Don’t miss this opportunity to explore the transformative power of Link Key People and unlock a new era of success for your medical affairs strategies.
Solution Consulting Manager
See how MyInsights Studio works, and learn how you can build dashboards and embed critical insights in your field teams’ daily tasks.
Principal Consultant, APAC, Commercial Services
In the ever-evolving landscape of the life sciences industry, delivering accurate, compliant, and compelling content to customers is paramount. Claims play a crucial role as the foundation for creating impactful messaging that resonates with target audiences. Join Abigail Hicks, Digital Activation Manager – Channel and Content, APAC EP Squad at Roche for an insightful session where she delves into the core activities and best practices for leveraging claims and how that can lay the foundation for a modular content strategy.
Digital Activation Manager – Channel and Content, APAC EP Squad
Join us for an engaging session where we delve into the fundamental principles and best practices for establishing a robust content foundation within your DAM ecosystem. This session aims to provide you with the necessary insights and strategies to optimize your DAM implementation and drive better outcomes for your organization.
Senior Business Consultant, Commercial Content – APAC
In this closing plenary, Veeva APAC’s General Manager, Sudhir Kandarth will moderate a panel discussion with Cesar Concepcion, Chief Commercial Officer at Novartis and Dion Warren, Head of I-SEA Multi-Country Organization at Takeda as we focus on the following themes:
– Commercial/ business model innovation in APAC post-COVID: What has changed, how effective have these changes been, and the lessons learnt
– Execution: How are leaders using insights and analytics to drive execution? How are they preparing to implement a frictionless digital engagement?
– Capabilities: What are the new skills and training which leaders think teams need to acquire?
We’ll open the floor for questions so don’t miss this opportunity to ask your burning questions to these pharma industry leaders!
Chief Commercial Officer
Head of India & Southeast Asia Multi-Country Organization
General Manager, APAC
Veeva APAC’s General Manager, Sudhir Kandarth will wrap up a fulfilling Summit day with key takeaways and final remarks. Also, stand a chance to win MBS gift vouchers at our closing lucky draw!
General Manager, APAC
Join us for an evening of delicious canapés & drinks while mingling with old and new friends. Also, grab your last chance to create memories at the 360 photo booth!