11 Sep 2023 · Marina Bay Sands, Singapore

Agenda

Monday, 11 September

8:00 - 18:30

Registration Opens
08:00 – 9:00

Welcome to the 2023 Veeva APAC Summit in Singapore! Grab a cuppa and mingle with fellow attendees.


Opening Keynote
09:00 – 10:00

Hear the latest in news and innovations from Veeva’s APAC executive team. Then, join us as we celebrate the 2023 Veeva Heroes!

Sudhir Kandarth Veeva
General Manager, APAC
Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC
Tristan Tan Veeva
VP, Data & Analytics, Asia
Shafi Hussain Veeva
VP, Business Consulting Lead – Asia

Morning Break
10:00 – 10:30

Enjoy morning break with delectable bites and coffee/ tea. Explore the event zones and see what fringe activities are in store for you!


Field Excellence
10:30 – 11:55

Hear about the top eight new and future innovations across the Veeva CRM Suite to support your commercial strategy.

Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC

Omnichannel excellence requires coordination, and a strong plan to bring vision to execution. Hear how Veeva CRM and Veeva Align support clients in planning, tailoring, and executing their commercial strategy.

Yi Ching Yeoh (YC) Veeva
Product Expert, CRM

Frictionless Engagement
10:30 – 11:55

Hear about the latest innovation on Veeva CRM Events Management, understand our vision for the product, and see what we are planning to release in the coming months.

Shannon Sim Veeva
Product Expert, CRM

Hear from Gerardo “Doods” V. Gutierrez, Regional Head of Commercial Operations at Boehringer Ingelheim and Veeva’s Shannon Sim, Product Expert – CRM at a fireside chat as they discuss how field teams are relying on remote engagement after countries reopened after the pandemic. Gather key learnings to understand the optimal set of use cases that remote meetings can support, and how you can identify the right target audience for these meetings.

Gerardo “Doods” V. Gutierrez Boehringer Ingelheim
Regional Head of Commercial Operations
Shannon Sim Veeva
Product Expert, CRM

Consumer behavior has changed greatly over the past few years, providing more options and empowering individuals to choose among many offers for similar products. Undeniably, this shift has impacted how HCPs interact with the pharmaceutical industry, partly due to increased pressure on healthcare systems as well as to their need for efficiency and better experience.

In this session, join a fireside chat with Mo Yasin, Executive Director, Marketing and Commercial Operations Lead – SEA Cluster at Organon and Giorgio Castellini, Sr Director – CRM Product Management APAC at Veeva as we discuss how customer-centricity has changed and what this means for the industry.

Mo Yasin Organon
Executive Director, Marketing and Commercial Operations Lead – SEA Cluster (South, East & Southeast Asia)
Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC

Analytics & Execution
10:30 – 11:55

With so many channels being adopted, marketers need to understand what content works, where, and when. Learn how Veeva makes it easier to follow the data trail and optimize marketing focus.

Yi Zhe Xu (YZ) Veeva
Business Consulting Engagement Manager – APAC & Interim China BC Lead

Veeva Pulse is the aggregated engagement data for all Veeva clients. In this session, hear from Veeva’s David Ledger, VP Commercial Strategy APAC and Jason Zhang, Senior Business Consultant APAC as they introduce Veeva Pulse, share current industry engagement trends and demonstrate how it can be used for various use-cases such as relative performance of reps, go-to-market strategies, segmentation and right-sizing your field force.

We’ll also demonstrate various offerings under Veeva Pulse (a self-service portal or quarterly reports) where you’ll hear from Olaf de Wit, Head of Omnichannel Strategy & Operations, Japan and INT Markets at Astellas on how they applied Veeva Pulse to solve specific business problems.

Olaf de Wit Astellas
Head of Omnichannel Strategy & Operations, Japan and INT Markets
David Ledger Veeva
VP, Commercial Strategy – APAC
Jason Zhang Veeva
Senior Business Consultant – APAC

Effective HCP engagement drives business performance. In this session, you’ll learn how Veeva uses a data-driven approach to help you prioritize and access HCPs through the right channels. We’ll also share specific use-cases to make segmentation & targeting more actionable.

Lin Du Veeva
Director, Commercial Analytics, Asia

Content Transformation
10:30 – 11:55

The pandemic has accelerated the demand for omnichannel marketing, particularly content. Focusing investments on the right content is more critical now than ever. In this session, learn how Veeva Vault PromoMats can help transform your content strategy and operations at speed and scale.

Masayuki Mori Veeva
VP, Asia Vault Product Expert

See the latest innovation on Veeva Vault PromoMats, and learn about the product vision and upcoming features.

Masayuki Mori Veeva
VP, Asia Vault Product Expert

Medical events are one of the main opportunities for Marketing and Medical communication, and content plays an important part. Join a fireside chat between Pierre Metrailler, CEO at SpotMe and Shannon Sim, Product Expert – CRM at Veeva and learn how technology can be used to simplify the flow of content to and from the field, and enhance the overall event journey before, during, and after the event.

Pierre Metrailler SpotMe
CEO
Shannon Sim Veeva
Product Expert, CRM

Lunch & Connect
12:00 – 13:00

Relish in a delicious lunch buffet and take part in some of the fringe activities available for you. Have fun with your peers at the 360 photo booth, take-home handcrafted jam or enjoy iced desserts from the live sorbet bar while it lasts!


Field Excellence
13:00 – 14:30

Veeva Align is used widely by clients in the APAC region to achieve agile and efficient field planning. Hear from Monique Long, Director of Sales Excellence at GSK and Anthony Riseley, Solution Consultant at Veeva on what makes Veeva Align the tool of choice for high-impact commercial execution.

Monique Long GSK
Director of Sales Excellence
Anthony Riseley Veeva
Solution Consultant

Hear about the latest innovation on Veeva Align, the vision for the product, what capabilities are in the works to enable faster and easier field planning, roster management, and more!

Yi Ching Yeoh (YC) Veeva
Product Expert, CRM

The CRM Suite has greatly expanded over the past year, further supporting Medical teams. Hear from Mun Pung Choy, Nominated Signatory and Medical Excellence Lead at AstraZeneca and Veeva’s Jelson Attathra, Product Expert – CRM at a fireside chat as we explore the latest innovations embedded in the typical day of a Medical Science Liaison.

Mun Pung Choy AstraZeneca
Nominated Signatory and Medical Excellence Lead
Jelson Attathra Veeva
Product Expert, CRM

Frictionless Engagement
13:00 – 14:30

Hear about the latest innovation on the Veeva CRM Engage platform, understand our vision for the product, and see what we are planning to release in the coming months.

Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC

In this session, we’ll demonstrate the onboarding process for HCPs and the ease with which they can access field force from different pharma companies and derive value from two-way digital engagement.

Andrew Tang Veeva
Solution Consulting Manager
Sumanth Kambhammettu Veeva
Director- APAC Commercial Strategy

Learn how you can optimize your email marketing campaigns by relying on the field user relationship with the HCPs.

Shannon Sim Veeva
Product Expert, CRM

Analytics & Execution
13:00 – 14:30

How do you make the most of MyInsights? Join a fireside chat with Sandra Perez Rauda, Director Commercial – Medical Digital & Tech at GSK and Choon Peng Lim, Medical Affairs IT Director at Janssen as they delve into the most common use cases, and learn how you can go above and beyond to bring your field teams all the data they need.

Sandra Perez Rauda GSK
Director Commercial, Medical Digital & Tech SG, TW, HK & GCI Channels Lead
Lim Choon Peng Johnson & Johnson
Medical Affairs IT Director – Janssen Asia Pacific

Join Aleksey Kolchin, VP – Commercial Operations & Strategy at GSK and Veeva’s Shafi Hussain, VP – Business Consulting Lead Asia at a fireside chat around outcomes of a data-driven go-to-market approach to engage HCPs based on their preferences.

Aleksey Kolchin GSK
VP, Commercial Operations & Strategy
Shafi Hussain Veeva
VP, Business Consulting Lead – Asia

In this joint session, hear from Lin Hui Tham, Consumer Activation Lead – Growth & Emerging Markets at Takeda and Ryoko Yamasaki, Principal Business Consultant – APAC at Veeva on how Veeva combined proprietary pulse data, Link data and real world data on patients and HCPs to create an analytics driven business case to support private market access.

Tham Lin Hui Takeda
Consumer Activation Lead, Growth & Emerging Markets
Ryoko Yamasaki Veeva
Principal Business Consultant – APAC

Content Transformation
13:00 – 14:30

In today’s interconnected world, brands strive to create impactful global campaigns that resonate with diverse audiences across multiple markets. However, achieving success in global content initiatives requires careful consideration of localization challenges and opportunities. Join Ramya Pallempati, Associate Director – Commercial Business Technology Asia at AbbVie as we dive into the intricacies of adapting and optimizing content for diverse markets using Veeva Vault PromoMats.

Ramya Pallempati AbbVie
Associate Director – Commercial Business Technology Asia

Brand marketers invest significant time and resources in creating compelling content to support their products and engage healthcare professionals. However, one of the key challenges they often face is ensuring that the field force, particularly sales representatives, effectively utilizes the content available to them. Join Miguel Rivera, Customer Engagement & Experience Lead – APMA at Novartis and Daniel Bacon, Principal Business Consultant APAC at Veeva as we explore opportunities to empower field reps and drive optimal utilization of brand content.

Miguel Rivera Tapia Novartis
Customer Engagement & Experience Lead, APMA
Daniel Bacon Veeva
Principal Business Consultant APAC

Learn how make the most of Veeva CRM Engage’s content sharing capabilities, what opportunities and channels they open, and what it means for marketers.

Sumanth Kambhammettu Veeva
Director- APAC Commercial Strategy

Afternoon Break
14:30 – 15:00

Take an afternoon break with more tasty bites and coffee/ tea. Don’t forget to check out the Veeva demo booths and sponsor booths, or the live barista station for some specialty coffee!


Field Excellence
15:00 – 16:00

Hear the latest on our plans to launch Vault CRM, and how we’re innovating the platform and making it easier to move over from Veeva CRM to Vault CRM.

Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC

Hear about the latest innovation on Vault Medical, the vision for the product, and upcoming features.

Masayuki Mori Veeva
VP, Asia Vault Product Expert

Frictionless Engagement
15:00 – 16:00

Understand the steps to enable the Graph API integration, its supported use cases, and benefits to your field force.

Moneem Ahmed Veeva
Associate Consultant

All biopharma companies want to deliver a great omnichannel engagement experience to HCPs. The key question is how to drive omnichannel engagement across multiple channels – at scale. In this session, we’ll discuss how orchestration can be driven across channels to ensure a consistently great experience can be delivered to HCPs.

Sushant Aggarwal Veeva
Principal Business Consultant – APAC

Analytics & Execution
15:00 – 16:00

Discover the potential of Veeva’s Link Key People, including how this cutting-edge analytics tool empowers medical teams to revolutionize their decision-making process. With real-time intelligence on key influencer activity, interests and industry standing, this tool provides actionable insights to drive better patient outcomes. Don’t miss this opportunity to explore the transformative power of Link Key People and unlock a new era of success for your medical affairs strategies.

Andrew Tang Veeva
Solution Consulting Manager

See how MyInsights Studio works, and learn how you can build dashboards and embed critical insights in your field teams’ daily tasks.

Prashant Joseph (P) Veeva
Principal Consultant, APAC, Commercial Services

Content Transformation
15:00 – 16:00

In the ever-evolving landscape of the life sciences industry, delivering accurate, compliant, and compelling content to customers is paramount. Claims play a crucial role as the foundation for creating impactful messaging that resonates with target audiences. Join Abigail Hicks, Digital Activation Manager – Channel and Content, APAC EP Squad at Roche for an insightful session where she delves into the core activities and best practices for leveraging claims and how that can lay the foundation for a modular content strategy.

Abigail Hicks Roche
Digital Activation Manager – Channel and Content, APAC EP Squad

Join us for an engaging session where we delve into the fundamental principles and best practices for establishing a robust content foundation within your DAM ecosystem. This session aims to provide you with the necessary insights and strategies to optimize your DAM implementation and drive better outcomes for your organization.

Arielle Wong Veeva
Senior Business Consultant, Commercial Content – APAC

Closing Keynote
16:00 – 17:00

In this closing plenary, Veeva APAC’s General Manager, Sudhir Kandarth will moderate a panel discussion with Cesar Concepcion, Chief Commercial Officer at Novartis and Dion Warren, Head of I-SEA Multi-Country Organization at Takeda as we focus on the following themes:

– Commercial/ business model innovation in APAC post-COVID: What has changed, how effective have these changes been, and the lessons learnt
– Execution: How are leaders using insights and analytics to drive execution? How are they preparing to implement a frictionless digital engagement?
– Capabilities: What are the new skills and training which leaders think teams need to acquire?

We’ll open the floor for questions so don’t miss this opportunity to ask your burning questions to these pharma industry leaders!

Cesar Concepcion Novartis
Chief Commercial Officer
Dion Warren Takeda
Head of India & Southeast Asia Multi-Country Organization
Sudhir Kandarth Veeva
General Manager, APAC

Veeva APAC’s General Manager, Sudhir Kandarth will wrap up a fulfilling Summit day with key takeaways and final remarks. Also, stand a chance to win MBS gift vouchers at our closing lucky draw!

Sudhir Kandarth Veeva
General Manager, APAC

Networking & Fun
17:00 – 19:00

Join us for an evening of delicious canapés & drinks while mingling with old and new friends. Also, grab your last chance to create memories at the 360 photo booth!