The iPad vs. the Surface Pro. iOS vs. Windows 8. Apple vs. Microsoft. Have these two tech heavyweights elicited an internal debate within pharma companies over which device is better for their sales teams or is the choice a foregone conclusion? After all, pharma has already heavily adopted the iPad and they are not alone.
On the vendor-side, Veeva Systems, a leader in cloud-based software for the global life sciences industry, recently released their CLM and CRM mobile offerings for Windows 8, after already having the offerings available for iOS devices. Their goal was to accommodate the client no matter their preference.
“A number of our customers have started to explore the move to a single device and are evaluating the potential impact to their businesses,” says Paul Shawah, VP of Commercial Strategy for Veeva Systems. “But whether or not this is the right move depends entirely on each organization. The benefits and trade-offs are specific to their unique needs and environments.”