Medical Suite Demo Center
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Traditionally, medical teams focused on engaging a core set of key opinion leaders—largely scientific luminaries with a consistent profile. Publications, academic affiliations, and internal knowledge were the main sources of information used to find and categorize these thought leaders. Today, the range of stakeholders has expanded to include a wide array of external experts, like payers, health authorities, and patient advocacy groups. Check out the latest 4 minute segment from Robert Groebel, vice president of global medical strategy, for new ways of identifying all relevant stakeholders.