Automated suggestions can help pharma reps who are searching for the next step in the sales process. But more than just automatic tips, emerging intelligent data-backed suggestions can transform inexperienced or underperforming reps using the mold of a pharma’s top performers.
That’s the pitch from cloud-based software vendor Veeva, which recently announced it’s adding data-informed suggestions to its CRM system in November. Called CRM Suggestions, the feature is free to system users and goes hand-in-hand with the announcement of Veeva’s Data Science Partner program naming ZS Associates and Aktana as the first partners. Those two data science engines will be pre-integrated into CRM Suggestions to make it easier to get started.