Businesses grow when they maintain healthy relationships with their customers. For your local deli, that might mean a quick chat to go with your pastrami sandwich. But for companies with more complex operations, customer relationship management (CRM) software is often essential.
Every CRM solution comes in a different flavor — and at a different price.
There’s CRM software that enables employees to create, assign, and manage requests made by customers — so when you call your cable company, for example, a representative can pull up your file to view your prior service history and log new information. CRM sales software provides companies with a suite of tools to manage the entire sales process, from initial lead qualification to opportunity management, forecasting, and eventually deal closure. CRM marketing systems can track campaigns over various channels, such as traditional mail and phone efforts, email, search, and social media.