Transforming Cross-Functional
Engagement Planning
“Link Workflow helps us choose the right experts for projects and achieve a more balanced KOL engagement strategy.”
Pascal Vande Gucht discusses how UCB uses Veeva Link Workflow for Congresses to align cross-functionally on the right KOLs to engage and record interactions by non-CRM users. Hear how this data informs a well-balanced KOL engagement strategy across new and existing indications.
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Breaking Silos in Cross-Functional KOL Engagement: Q&A with Astellas
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Getting the Basics Right: Bayer AG’s Data Foundation for AI
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UCB: Transforming KOL Engagement Planning for Greater Medical Impact