Medical’s increasingly
digital landscape
An unexpected shift from sole face-to-face channels to multi-channel has led to HCPs embracing digital channels and on-demand types of relationships.
Since the pandemic, we've seen over a quarter of a million virtual meetings by our medical customers with their stakeholders. The adoption of digital technologies has enabled Medical teams to gain insight into their customers' preferences and actual behaviors and has refined how they meet customer needs.
Medical Veeva CRM Engage
Meetings held globally*
Longer Engage Meeting
duration (vs. Commercial)*
Average Medical Engage
Meeting duration*
of Engage Meetings were
1:many virtual meetings*
How leaders are innovating to
enhance the value of Medical
The rapid migration to digital has led to Medical organizations leaping years ahead in digital adoption in a matter of months. But it's not just about adopting digital. Hear from Nick Warwick, CMO of Advanz Pharma on how Medical also needs to rethink scientific engagement and orchestration to deliver on its strategic intent.
Extending reach and impact in scientific engagement with digital
Tracking the success of Medical Affairs
Veeva, a strategic partner in your
transformation journey
Watch the full fireside chat with Nick Warwick on the future of engagement with scientific experts and the role of digital solutions in advancing scientific exchanges and planning for launch.
“A sophisticated and integrated CRM is absolutely essential. It helps you foster a
two-way dialogue and capture valuable real-time insights from discussions in the field.”
Nick Warwick
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