Compiling accurate customer data has been a constant challenge for life sciences companies. With no comprehensive solution for a master data strategy, companies have cobbled together customer information solutions from multiple vendors and a myriad of data providers.

Despite high upfront and ongoing costs, complicated integrations between systems, attempts at validation and even manual intervention, life sciences companies still struggle to find a single source of truth. Duplicate records, incorrect addresses and unreliable data issues have remained.

With increasingly constrained budgets, tighter regulations and evolving channel preferences, an accurate and complete view of the customer has never been more crucial for the industry.

Introducing Veeva Network.

Veeva Network is a cloud-based, global customer master solution that offers healthcare professional, healthcare organization, affiliations and reference data, software and stewardship services in a single solution that’s seamlessly integrated with Veeva CRM.

Data comes from hundreds of authoritative industry sources and is refreshed on a regular basis. Additionally, since Veeva Network is securely accessible via the cloud, users also benefit from the ‘network effect’ of life sciences companies electing to work together to contribute updates, through hundreds of thousands of CRM users, to a global master database. Hundreds of Veeva data stewards verify these updates, as well as those from industry sources requiring manual resolution, on an ongoing basis, further improving the quality of the data over time.

Customers of Veeva Network include Eli Lilly and Company, Accera Inc., and Dyax Corp.

Single solution for your master data strategy.

Veeva Network offers customer data, an industry-specific global customer master and ongoing services for data stewardship –in a single, cloud-based global application. Pre-integrated with Veeva CRM and with open APIs and prebuilt integrations with major data providers, Network brings together all the relevant pieces for an effective master data strategy for you, ensuring unparalleled quality and data integrity – without the high costs of a patchwork solution.

Easily accessible, accurate data.

As part of Veeva Commercial Cloud, it is seamlessly integrated with Veeva CRM putting accurate customer information at the finger tips of sales and marketing users, helping drive more effective multichannel initiatives and better customer engagement.

Veeva Network Consists of

Veeva Network Provider Database, which contains millions of verified HCPs, HCOs, and affiliations, eliminating the need to subscribe to multiple external data sources.

Veeva Network Customer Master, a global application that cleanses, standardizes, and de-duplicates HCP and HCO data from multiple sources to form a single, consolidated master record with stored references to originating sources.

Veeva Network Steward Services, an effective alternative to having in-house data stewards to verify internal updates to data. Veeva data stewards can research and make outbound calls to confirm data accuracy, freeing up resources to focus on higher value business tasks.

Global management, local flexibility.

As a global customer master, Veeva Network provides the flexibility to support country, market, and regional needs, without the need to deploy and manage separate systems. With a single global data model, country-level data visibility, configuration, and management, Network allows you to be more agile, better understand your customers, and meet increasingly stringent regulatory requirements.

Up-to-date data in the cloud.

The true multitenant cloud architecture of Veeva Network enables all customers to be on a single platform, which means they are all continuously contributing to and improving data. These up-to-date changes are combined with the latest information from hundreds of industry sources. All data change requests are verified by Veeva data stewards on an ongoing basis before they are accepted, so only the latest and most accurate data is available in Veeva CRM.

“Multitenant cloud applications offer the potential to address some of a life sciences company's most challenging problems in radically new ways. Customer data management is one of these opportunities.”
- Eric Newmark, Program Director, Business Systems Strategies, IDC