Veeva Commercial Summit - Sales, Marketing, Medical

16 Sep 2025, Marina Bay Sands, Singapore

Agenda

Tuesday, 16 September
08:00 - 18:00

Registration Opens
08:00 – 09:00

Welcome to the 2025 Veeva APAC Summit in Singapore! Grab a cup of coffee and mingle with fellow attendees.


Plenary
09:00 – 10:45

A warm welcome as we open the 2025 Veeva APAC Commercial Summit in Singapore! Hear from Veeva’s executives on the latest updates on Veeva’s vision for the Life Sciences industry, and our exciting announcement for the CRM Suite and Data Cloud. Then, join us for a Leaders Interview with a customer, followed by the Veeva Hero Awards as we celebrate the 2025 Veeva Heroes!

Damian Kelly Veeva
General Manager, Asia
Sudhir Kandarth Veeva
General Manager, APAC
Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC
Tristan Tan Veeva
VP, Data Cloud, Asia

Morning Break
10:15 – 10:45

Enjoy morning break with delectable bites and coffee & tea.


Software
10:45 – 11:45

Join us for a deep dive into the vision and roadmap for Vault CRM, and learn about all the new modules and features we are working on.

Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC

Data
10:45 – 11:45

Hear from customers how OpenData’s common data architecture and common quality framework was critical for scaling regional digital initiatives and capability building.

Tristan Tan Veeva
VP, Data Cloud, Asia

Software
11:45 – 12:45

Learn how Veeva can enable practical AI that drives productivity gains and high quality engagement for lifesciences companies. In this session, you will hear from Veeva and a client on how we can bring together software, data, content and Veeva AI capabilities to augment commercial execution

Daniel Bacon Veeva
Principal, Commercial Business Consulting – APAC

Data
11:45 – 12:45

Hear from new OpenData customers how they leveraged OpenData to get high accuracy on determining the “Total Addressable” market for their brand lauches – and how this ensured a more effective launch.

Hyejune Lee Veeva
Manager, Data Strategy, APAC

Tech Theatre
11:45 – 12:45

Gain hands-on experience with using and adminstering Vault CRM. Bring your computer and follow along with Veeva’s experts to explore UI changes, new features and more efficent ways to administer the Vault CRM solution.

Shannon Sim Veeva
Solution Consultant, Commercial

Lunch & Connect
12:45 – 13:45

Relish in a delicious lunch buffet and network with fellow attendees.


Software
13:45 – 14:45

Discover the latest highlights from the Veeva PromoMats roadmap including MLR efficiency, DAM, claims, connections, and AI. Dive into the importance of an engagement-first strategy and how we can optimize the content operating model to reach personalization goals.

Arielle Wong Veeva
Senior Consultant, Commercial Business Consulting, APAC

Data
13:45 – 14:45

Hear how customer created up to 30% improvements to the accuracy of their target lists – getting access to 5%-10% revenue uplift – through the use of Pulse data

Daniel Bacon Veeva
Principal, Commercial Business Consulting – APAC

Tech Theatre
13:45 – 14:45

Vault CRM comes with a rich set of reports and added features to build powerful reports and dashboards. Bring your computer and follow along with Veeva’s experts to explore Vault CRM reports such as multi-pass reports, flash reports and extending reports/dashboards that offer powerful insights.

Nagasruthi Bellari Veeva
Consultant

Software
14:45 – 15:45

Rapid growth requires a unified platform where sales and marketing collaborate with full transparency. Understand how the early adopters of Vault CRM Campaign Manager are improving business practices and enhancing customer engagement. Learn about specific medical and commercial use cases that Vault CRM campaign manager can support in APAC

Sumanth Kambhammettu Veeva
Director- APAC Commercial Strategy

Data
14:45 – 15:45

How integrating Veeva Data Cloud assets addresses key GTM strategic challenges to enable effective connected engagement with target customers.

Sushant Aggarwal Veeva
Principal & Team Manager, Commercial Business Consulting, APAC

Tech Theatre
14:45 – 15:45

Vault CRM has moved beyond parity of Veeva CRM and it is an upgrade for users. Come and explore the Vault CRM features that can be configured to bring more value to your users. Bring your computers to follow along to the configuration steps.

Prashant Joseph (P) Veeva
Principal Consultant, APAC, Commercial Services

Afternoon Break
15:45 – 16:15

Refresh at the afternoon break with snacks and coffee & tea.


Plenary
16:15 – 17:15

Experience the power of a single customer view, amplified by AI and data to connect sales, marketing, and medical. Hear from industry leaders on how this drives innovation and shapes the future of customer engagement.

Sudhir Kandarth Veeva
General Manager, APAC

Join General Manager APAC, Sudhir Kandarth, as we close the 2025 Veeva APAC Commercial Summit in Singapore with key reflections from the day.

Sudhir Kandarth Veeva
General Manager, APAC

Evening Reception
17:10 – 18:30

Wrap up a day of learning with some canapes and drinks with your peers and new connections!


End of Summit (don’t remove)