Improve Engagement with Better HCP Reach and Reliable Email Delivery

Oct 31, 2025 | Rudy Gomez

Email accounts for about 20% of HCP field engagement, second only to in-person calls. In an increasingly digital world, the right email address is more than a data point — it’s the critical link to personalized, compliant, and effective engagement.

We’ve recently expanded and enhanced the dataset for Veeva OpenData Email to deliver broader coverage and higher-quality email data for the most vital prescribers in the U.S. These improvements enable commercial teams to maximize reach, precision, and engagement through the industry’s top digital channel for HCPs.

Reach 98% of U.S. prescribers with verified, high-quality HCP emails

This expanded coverage provides access to the 1.8 million Big 4 prescribers who drive U.S. healthcare decisions: MDs, DOs, NPs, and PAs. New metrics also include:

• Over 98% of the Big 4 HCPs have at least one verified email address. This eliminates gaps, ensuring you can reach almost every one of your high-value targets.
• Over 80% have multiple verified email addresses, expanding total coverage from 1.5 million to more than 4 million addresses. This enables you to prioritize an HCP’s preferred professional or personal email.

Maximize deliverability and impact with better email hygiene

Poor data quality in email marketing leads to low deliverability, a damaged sender reputation, and wasted budget. OpenData Email strengthens email integrity through continuous verification and a significantly enhanced hygiene stack, ensuring every message reaches the intended HCP inbox.

As field teams’ access to HCPs declines — down 15% in the past two years —precise, scalable email campaigns are an important tool to get in front of your audience. The new enhancements to OpenData Email can help you immediately execute more comprehensive, targeted, and successful digital strategies with the Big 4 prescribers across the U.S.

Contact Rudy Gomez, GM, OpenData Email, to learn how to integrate this unmatched level of HCP email coverage and quality into your existing commercial stack.