Astellas: Breaking Access Barriers
with Compliant Chat
“With Engage compliant chat, we’re accessing HCPs we couldn’t before, we’re getting opportunities to fine-tune messaging before in-person calls, and HCPs are receptive. Nearly half of all chats are now initiated by HCPs.”
An Astellas leader shares his perspective on how his field teams are finding success getting to hard-to-reach HCPs and meeting their demands quickly using compliant chat.
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From Push to Pull: Astellas Boosts Engagement with 47% HCP-Led Chats
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