04 Sep 2023 · ICC Sydney

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Agenda

Agenda is subject to change. Please check back for updates.

Monday, 4 September

8:00 - 18:30

Registration Opens
08:00 – 9:00

Welcome to the 2023 Veeva APAC Summit in Sydney! Grab a cuppa and mingle with fellow attendees.


Opening Keynote
09:00 – 10:05

Hear the latest in news and innovations from Veeva’s APAC executive team. Then, join us as we celebrate the 2023 Veeva Heroes!

Sudhir Kandarth Veeva
General Manager, APAC
Chris Shim Veeva
General Manager, Asia R&D and Quality
Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC
Shafi Hussain Veeva
VP, Business Consulting Lead – Asia

Morning Break
10:05 – 10:30

Enjoy morning break with delectable bites and coffee/ tea. Explore the event zones and stop by our sponsor booths!


Field Excellence
10:30 – 11:55

Hear about the top eight new and future innovations across Veeva CRM Suite to support your commercial strategy.

Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC

Omnichannel excellence requires coordination, and a strong plan to bring vision to execution. Hear how Veeva CRM and Veeva Align support clients in planning, tailoring, and executing their commercial strategy.

Yi Ching Yeoh (YC) Veeva
Product Expert, CRM

Frictionless Engagement
10:30 – 11:55

Hear about the latest innovation on CRM Events Management, understand our vision for the product, and see what we are planning to release in the coming months.

Shannon Sim Veeva
Product Expert, CRM

Hear from Alison Thorburn, Associate Director, Medical Affairs, on how Gilead’s field teams are relying on remote engagement, and what are the learnings after countries reopened.

Alison Thorburn Gilead
Associate Director, Medical Affairs
Shannon Sim Veeva
Product Expert, CRM

Consumer behavior has changed greatly over the past few years, providing more options and empowering individuals to choose among many offers for similar products.
Undeniably, this shift has impacted how HCPs interact with the pharmaceutical industry, partly due to increased pressure on healthcare systems as well as to their need for efficiency and better experience. In this session, we’ll discuss what customer-centricity means nowadays, how the concept has changed, and how the life sciences industry needs to adapt.

Mahesh Malalage AbbVie
Head of Strategy and Innovation
Kate Bentley Gilead
Senior Director Commercial Operations

Analytics & Execution
10:30 – 11:55

With so many channels being adopted, marketers need to understand what content works, where, and when. Learn how Veeva makes it easier to follow the data trail and optimise marketing focus.

Daniel Bacon Veeva
Principal, Business Consultant APAC

Veeva Pulse is the aggregated engagement data for all Veeva clients. In this session, we will introduce pulse, share current industry engagement trends and demonstrate how it can be used for various use-cases such as relative performance of reps, GTM strategy, segmentation, right-sizing field-force. We will also demonstrate various offerings under Veeva Pulse (a self-service portal or quarterly reports) with key customers sharing how they apply pulse to solve specific business problems.

Peter Rady Novartis
Data & Insights Lead
David Ledger Veeva
VP Commercial Strategy – APAC

Effective HCP engagement drives business performance. In this session, you will learn how Veeva uses a data-driven approach to help you prioritize and access HCPs through the right channels. We will also share specific use-cases to make segmentation & targeting more actionable

Lin Du Veeva
Director, Commercial Analytics, Asia

Content Transformation
10:30 – 11:55

The pandemic has accelerated the demand for omnichannel marketing, particularly content. Focusing investments on the right content is more critical now than ever. In this session, learn how Vault PromoMats can help transform your content strategy and operations at speed and scale.

Masayuki Mori Veeva
VP Asia Vault Product Expert

See the latest innovation on Veeva Vault PromoMats, and learn about the product vision and upcoming features.

Masayuki Mori Veeva
VP Asia Vault Product Expert

Medical events are one of the main opportunities for Marketing and Medical communication, and content plays an important part. Learn how technology can be used to simplify the flow of content to/from the field, and enhance the overall event journey before, during, and after the event.

Nick Harknett ON24
VP Sales APAC
Shannon Sim Veeva
Product Expert, CRM

R&D Plenary
10:30 – 11:25

Due to COVID-19, the clinical trial environment has change dramatically, and now it will not go back to pre-Covid era. Post pandemic, what should we prepare to keep up with the trend? Let us listen to the directions and visions from a Sponsor, Site and CRO perspective.

Janis Priest Cochlear
Clinical Studies Systems Manager
Erfan Jaberiyanfar South Western Sydney LHD
Clinical Trials Manager
Dmitry Goloskokov BeiGene
Clinical Study Manager
Senthil RAJ Novotech
Operations Director – DM

Unified Clinical Operations
11:30 – 11:55

Veeva will provide product direction, roadmap and latest features for the Vault Clinical Operations Suite.

Myungsoon Song Veeva
Director, Vault R&D and Quality Product Expert, APAC and China

Clinical Data Management
11:30 – 11:55

Vault CDMS is reinventing the CDMS ecosystem in the EDC area and introducing CDB as new way to review the data. Find out how Vault CDMS will evolve over the next two years as we share our vision and direction.

Yusuke Nakazawa Veeva
Senior Product Expert

Lunch & Connect
12:00 – 13:00

Refuel with a delicious lunch buffet. Say hi to the Veeva team and the demo booth or drop by our sponsor booths!


Field Excellence
13:00 – 14:55

Hear from Damien Newcombe and John Jeong of BMS on what makes Align the tool of choice for territory & cycle planning. The discussion will also touch on the future of MCCP’s in an Omnichannel world.

Damien Newcombe Bristol-Myers Squibb
Associate Director Channel Operations & Field Force Effectiveness
John Jeong Bristol-Myers Squibb
Associate Director Veeva Commercial Operations APAC & China
Anthony Riseley Veeva
Solution Consultant, Commercial APAC

Hear about the latest innovation on Align, the vision for the product, and what capabilities are in the works to enable faster and easier field planning, roster management, and more!

Yi Ching Yeoh (YC) Veeva
Product Expert, CRM

The CRM Suite has greatly expanded over the past year, further supporting Medical teams. Hear from Robin England, Associate Director International Medical Excellence at AstraZeneca and see the latest innovations embedded in the typical day of an MSL.

Robin England AstraZeneca
Associate Director International Medical Excellence

Frictionless Engagement
13:00 – 14:55

Hear about the latest innovation on the Engage platform, understand our vision for the product, and see what we are planning to release in the coming months.

Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC

Join us in a discussion with Clair O’Gorman of Farmaforce as we delve into the onboarding process of HCPs to Engage Connect and how the industry can derive value from two-way digital engagement.

Clair O’Gorman Farmaforce
Salesforce Effectiveness & Salesforce Administration Lead
Anthony Riseley Veeva
Solution Consultant, Commercial APAC

Find out how to optimize email marketing campaigns by relying on the field user relationships with the HCPs.

Shannon Sim Veeva
Product Expert, CRM

Analytics & Execution
13:00 – 14:55

How do you make the most of MyInsights? See the most common use cases, and learn how you can go above and beyond to bring your field teams all the data they need.

Roneel Deo Janssen
Technology Leader – ANZ
Jelson Attathra Veeva
Product Expert, CRM

Join Dirk Otto, General Manager Australia/New Zealand at Boehringer Ingelheim and Veeva’s David Ledger, VP Commercial Strategy – APAC at a fireside chat around outcomes of a data-driven go-to-market approach to engage HCPs based on their preferences.

Dirk Otto Boehringer Ingelheim
General Manager Australia/New Zealand
David Ledger Veeva
VP Commercial Strategy – APAC

How can we design cycle plans that are based on HCPs’ preferences and ensure market share growth? In this session, we will learn about an innovative way of developing cycle plans to drive HCP personalisation and maximise market share growth.

Sushant Aggarwal Veeva
Principal Business Consultant – APAC

Content Transformation
13:00 – 14:55

In today’s interconnected world, brands strive to create impactful global campaigns that resonate with diverse audiences across multiple markets. However, achieving success in global content initiatives requires careful consideration of localisation challenges and opportunities. Join us for an enlightening session with Simon Davies, CEO of Bastion Brands, where we’ll dive into the intricacies of adapting and optimising content for diverse markets using Vault PromoMats.

Simon Davies Bastion Brands
CEO
Daniel King Bastion Brands
Executive Director, Digital Director

Brand marketers invest significant time and resources in creating compelling content to support their products and engage healthcare professionals. However, one of the key challenges they often face is ensuring that the field force, particularly sales representatives, effectively utilizes the content available to them. Join us for an informative session where we explore opportunities to empower field reps and drive optimal utilization of brand content.

Luke Cadman Novartis
Customer Experience Lead
Daniel Bacon Veeva
Principal, Business Consultant APAC

Learn how make the most of Engage’s content sharing capabilities, what opportunities and channels they open, and what it means for Marketers.

Sumanth Kambhammettu Veeva
Director- APAC Commercial Strategy

Unified Clinical Operations
13:00 – 14:55

Kellie Lantry, Quality Assurance Manager from Southern Star Research shares their transformation journey from paper-based document control system, to a virtual, on-demand platform that is readily accessible and optimized for clinical trials. Hear how this transformation improved QA productivity and and drove inspection readiness

Kellie Lantry Southern Star Research
Quality Assurance Manager

See the end-to-end digital trial demo with Veeva’s full Clinical Suite including Vault SSU, CTMS, eTMF, SiteVault, eConsent, and ePRO connecting Sponsors, Sites, and Patients together in a single platform seamlessly.

Rachel Lee Veeva
Solution Consultant – R&D Sales, APAC

Training of personnel involved in clinical trials is highly important in GCP, and it is also a frequent finding during an inspection. Various roles and their corresponding curricula, high turnover, historical change tracking, and timely competition pose both a work burden and a risk.
Platform Architect, Sujitha Muniraj, explains how Novotech has implemented Vault Study Training and how to bring together with Vault Clinical Suite to drive inspection readiness.

Sujitha Muniraj Novotech
Platform Architect – Clinical Systems

Clinical Data Management
13:00 – 14:55

While every study is unique, most studies share a lot in common. Most companies are very quick to see the opportunity to standardise safety and demographic data. Others take the next step to consolidate data structures for outcome measures and questionnaires.

Tim Bower Cochlear
Director, Clinical Data

Learn how Vault EDC’s rules engine eliminates 99% of custom functions that Veeva customers have previously built on other EDC solutions. See real customer stories and examples on eliminating a range of simple and complex custom functions in everyday use.

Naoto Sekiguchi Veeva
CDMS Consultant

Data managers and statisticians struggle to manage various external data source to combine into one single data source for review and cleaning for future analysis. Veeva introduces a new way of data aggregation, cleaning and review with CDB.

Pradeep Jandhyala Veeva
Senior Account Partner, APAC R&D and Quality

Considering making the switch to a new EDC? Fortrea shares the business drivers and decision criteria that led them to adopt Vault EDC, their approach to evaluation and change management, and the value Vault EDC has provided.

Sophie Le Page Fortrea
Principal Clinical Data Manager

Afternoon Break
14:30 – 15:30

Take an afternoon break with more tasty bites and coffee/ tea.
14:30 – 15:30 for Commercial
15:00 – 15:30 for R&D


Field Excellence
15:30 – 16:25

Hear the latest on our plans to launch Vault CRM, and how we are working hard to innovate the platform, and make it easier move over from Veeva CRM to Vault CRM.

Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC

Hear about the latest innovation on Vault Medical, the vision for the product, and upcoming features.

Masayuki Mori Veeva
VP Asia Vault Product Expert

Frictionless Engagement
15:30 – 16:25

Understand the steps to enable the Graph API integration, its supported use cases, and benefits to your field force.

Johnson Luo Veeva
Associate Consultant

The traditional model of Medical Affairs is changing rapidly with technologies such as artificial intelligence (AI) and ChatGPT enabling Medical Affairs professionals to access and analyse vast amounts of information, generate real-world evidence, and deliver targeted, personalised content to HCPs and patients across multiple channels. In this joint session with executive members of the Medical Affairs Professionals of Australasia (MAPA), Veeva will share how Medical Affairs can be better prepared to integrate technology into their ways of working to engage seamlessly with HCPs

Matthew Britland Medical Affairs Professionals of Australasia
President of MAPA
Amit Lalwani Medical Affairs Professionals of Australasia
Omnichannel Lead
Lauren Pasfield Medical Affairs Professionals of Australasia
Interim MAPA President

Analytics & Execution
15:30 – 16:25

Join us for a fireside chat with Paul Theron from Merck, where we will uncover the potential of Veeva’s Link Key People. Discover how this cutting-edge analytics tool empowers medical teams to revolutionize their decision-making process. With real-time intelligence on key influencer activity, interests & industry standing, this tool provides actionable insights to drive better patient outcomes.

Paul Theron Merck
Global Head of Execution & Impact
Anthony Riseley Veeva
Solution Consultant, Commercial APAC

See how MyInsights Studio works, and learn how you can build dashboards and embed critical insights in your field teams daily tasks.

Prashant Joseph (P) Veeva
Principal Consultant, APAC, Commercial Services

Content Transformation
15:30 – 16:25

In the ever-evolving landscape of the life sciences industry, delivering accurate, compliant, and compelling content to customers is paramount. Claims play a crucial role as the foundation for creating impactful messaging that resonates with target audiences. Join us for an insightful session where we delve into the core activities and best practices for leveraging claims and how that can lay the foundation for a modular content strategy.

Lai Teng Teh Veeva
Program Manager, Content Partners

Join us for an engaging session where we delve into the fundamental principles and best practices for establishing a robust content foundation within your DAM ecosystem. This session aims to provide you with the necessary insights and strategies to optimize your DAM implementation and drive better outcomes for your organization.

Belinda Carson Veeva
Business Consulting Engagement Manager, Commercial Content – APAC

Unified Clinical Operations
15:30 – 16:40

Sharing Veeva’s best practices on Study Closeout as per regulatory standards .Focus on the exciting Veeva’s Vault Mobile App, allowing easy, reliable and portable access.
Email to Vault a delighter feature which minimizes email storage in Vault and automates the process.

Anuradha Ramesh Veeva
Solution Consultant, APAC R&D and Quality

Risk Based Quality Management should be at the center of trial design and monitoring- it seems an easy concept, however in reality the implementation is not so straight forward. Explore the challenges and roadblocks that are often faced when implementing RbQM and the factors that are crucial for RbQM success.

Hayley Brittain GSK
Process Manager, Central Monitoring & Data Analytics

Clinical Data Management
15:30 – 16:40

Learn how the Veeva RTSM team can help navigate often complex and urgent study start up timelines, including rescue scenarios, without putting site experience and subject safety at risk.

Eunho Shin Veeva
VP, Asia Clinical Data

Join Veeva’s Solution Consultants for an end-to-end digital trial demo with Veeva’s full suite of clinical data management solutions — including examples from real world clinical trials using Veeva EDC, CDB, RTSM & ePRO.

Rachel Lee Veeva
Solution Consultant – R&D Sales, APAC

Commercial Closing
16:30 – 17:30

In this closing plenary session, Veeva APAC’s General Manager, Sudhir Kandarth will moderate a panel discussion with Ashraf Al-Ouf, Managing Director at Bayer and Josie Downey, Managing Director at Merck Healthcare, focusing on the following themes:
– Commercial/ business model innovation in APAC post-COVID: What has changed, how effective have these changes been, lessons learnt
– Execution: How are leaders using insights, analytics to drive execution?
– Capabilities: What new skills and training do leaders think teams need to acquire?
We’ll open the floor for questions so don’t miss this opportunity to ask your burning questions to these pharma industry leaders!

Ashraf Al-Ouf Bayer
Managing Director
Josie Downey Merck Healthcare
Managing Director
Sudhir Kandarth Veeva
General Manager, APAC

Veeva APAC’s General Manager, Sudhir Kandarth will wrap up a fulfilling Summit day with key takeaways and final remarks.

Sudhir Kandarth Veeva
General Manager, APAC

R&D Closing
16:45 – 17:30

Join us for an enlightening session on how Vault connections revolutionize the collaboration between siloed departments and streamline processes in the crucial areas of Start-up and Safety Reporting. Discover the future direction of Clinical Operations and Clinical Data, and unlock the potential for enhanced efficiency and productivity.

Eunho Shin Veeva
VP, Asia Clinical Data
Sumi Kim Veeva
Director, APAC Clinical Operations Strategy

Networking & Fun
17:30 – 18:30

Join us for an evening of delicious canapés & drinks while mingling with old and new friends.