5 Ways to Maximize Medical Congress Impact
Despite the growing need for HCP education, spending on medical affairs has been flat in recent years. Given these resource constraints, MSLs must find new ways to streamline the way they work. This is especially true for medical congresses, where prioritizing the right events, finding relevant experts, and capturing crucial insights can be a time-intensive effort.
Providing your medical team with real-time intelligence on congresses can significantly reduce time spent on manual research and spreadsheets that quickly become outdated. The time saved can then be reinvested in enhancing congress planning and execution.
Here are five ways your team can use Veeva Link Key People’s deep data and its newly expanded capabilities to maximize your impact at medical congresses.
- Find the most relevant congresses
- Effectively prepare for upcoming events
- Identify and engage relevant contributors
- Plan your day around important sessions
- Capture crucial insights
Find the most relevant congresses
Link Key People provides unmatched coverage of over 720,000 local, national, and international events. Powerful search capabilities and full agendas with contributors can help you identify the highest-impact events for your company.
What’s new:
In addition to searching by topic and location, you can now filter for virtual congresses, Continuing Medical Education (CME) options, geographic reach, and contributions from your favorite experts. You can also search for a congress series.
Effectively prepare for upcoming events
Link Key People uses a combination of machine learning and 2,000+ human data curators to provide extensive, high-quality congress coverage. Plus, its intuitive design makes it easy to find the insights you need to effectively prioritize your time and resources.
What’s new:
The redesigned overview page provides a complete picture of a congress and its reach. Find the top people, associations, and sponsors shaping the conversation before, during, and after the event.
Identify and engage relevant contributors
Search for the most relevant congress contributors and make lists for quick reference. With in-depth profiles on scientific, digital, and community leaders, Link Key People makes it easy to personalize your engagements with experts while at the event.
What’s new:
You have more ways to find relevant contributors. Along with searching by favorite experts, position, and location, you can filter by association membership and reach to identify the most influential medical and scientific leaders.
Plan your day around important sessions
Easily search for relevant sessions with Link Key People. Discover new and emerging experts to engage and monitor the scientific conversation by attending the most insightful presentations.
What’s new:
Full agendas with sessions listed by date are now included. In addition to position, you can now filter by topic and sponsor to easily identify which competitors are active at the event.
Capture crucial insights
With Link Key People, you can monitor the digital conversation surrounding a congress in real time on X (formerly Twitter). Get deeper insights by measuring the share of scientific voice and sentiment for your brand and others with Link Insights Consulting.
What’s new:
You can now filter X posts by topic and expert, giving you the ability to focus your analysis on the digital conversations that matter most. Congresses can also be added to your Favorites for quick access.
“Veeva Link helps us prepare earlier to gather insights for congresses and also keeps us close to the evolving insights throughout the course of the congress. It informs us on the potential medical impact of our own products and how they’re perceived in the broader multiple myeloma environment.” Margaret Doyle, Global Medical Affairs Leader, Hematology, J&J Innovative Medicine
Learn how J&J Innovative Medicine uses Congress Insights from Veeva Link Key People to improve scientific engagement.