Pacira Explores Commercial and Regulatory Connection to Streamline Promotional Material Submissions

Feb 19, 2022 | Alison Marjanowski

Streamlining operations with cross-functional integration was a major theme at this year’s Veeva R&D and Quality Summit Connect. Pacira’s Marie Murtagh and Joy Piva were among the customer presenters who highlighted the potential efficiencies in sharing data, documents, and processes across domains. The regulatory leaders described how Pacira is improving its promotional material submissions process with a solution that combines Veeva PromoMats and Veeva RIM.

Pacira implemented PromoMats to help medical, legal, and regulatory teams review and approve content faster. Murtagh calls the application’s digital process “absolutely amazing,” especially compared to her previous experience with inefficient paper- and email-based approaches. During the pandemic, when remote workers didn’t have access to high-speed printers, PromoMats was a key part of Pacira’s transition to a streamlined, all-inclusive electronic OPDP submission process — a full year ahead of the FDA’s deadline.

As Pacira’s regulatory department grew, they needed to replace SharePoint with a secure, part 11 compliant system for collaborative authoring and submissions so they chose Veeva Submissions, Veeva Submissions Publishing, and Veeva Submissions Archive to help them achieve those goals. Murtagh says RIM was appealing because it shares PromoMats’ familiar interface and uses the same process for uploading documents. Pacira also sees advantages in managing promotional submissions together with their other regulatory submissions on the same Vault Platform. With the implementation of RIM, “we’re going to have a seamless, end-to-end process. Our systems will be unified,” Piva says.

Looking ahead, Pacira sees more opportunities to streamline its more than 650 annual OPDP submissions. Piva believes auto-generation of Form 2253 and the claims linking functionality in PromoMats will be big timesavers. The company also expects to accelerate promotional material submissions with the PromoMats to RIM Connection. This integration will automatically create the XML for the submission, link compliance package generation in PromoMats to Submissions, and will allow the regulatory team to publish directly to OPDP through the Submissions Publishing gateway. “Instead of hitting email in two different systems, we will have an automation that will surely cut down hours and make us more efficient,” Piva says.

To view the full Pacira session and other on-demand recordings from the R&D and Quality Summit Connect, visit Veevaconnect.com.