Three Tips for High-Impact Biopharma Virtual Events

While in-person events are slowly resuming, it’s clear that virtual events are still a part of biopharma’s future. The virtual events market is expected to grow by 24%¹ from 2021 to 2028. One hundred life sciences leaders² weighed in on how to captivate your audience and help you get the most out of your next virtual event. Here are their top three tips.

1. Gather channel preferences

Participation and engagement are key to a successful virtual event – but without knowing your audience’s preferences, there’s no guarantee of either. Before planning your event, conduct a survey to determine your HCPs’ channel preferences and ensure that your audience is well-prepared to receive your message. Veeva CRM customers can use Veeva CRM Approved Email to distribute surveys and store the results within Veeva CRM to inform future events.

Read more: Learn how to nurture your audience from invite to follow up with this interactive guide.

2. Expand speaker criteria

The right speaker for your event will meet the audience’s educational needs and your program objectives; yet, we’ve heard from our customers that speaker selection today is often limited to existing networks and past speakers. Make sure that your speaker meets the following requirements:

• Topics: Do they have credibility in the public domain and among their peers?
• Reach: Do they have local, regional, or national reach to match the audience?
• Activities: Do they have relevant recent activity? How active are they in congresses, clinical trials, publications, guidelines, and digital?

Read more: Are you struggling to find the right speaker? Learn why 100+ brands trust Veeva Event Services with their speaker bureau.

3. Bring content to life

As they say, content is king. This is especially true for virtual events. For high engagement during your events, replace static content (PowerPoints, PDFs, videos) with dynamic content such as quizzes, live polls, or question and answer sessions. During the event, create breakout sessions where attendees can network while discussing key messages. Finally, remember to immortalize your content after the event with on-demand replays and resources.

Get tips from Bristol Myers Squibb and GSK on how to maximize the impact your events have on your customer journey.

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^{1.Global Virtual Events Market Size & Share Report, 2021–2028 – Grand View Research
2.Veeva Commercial & Medical Summit, North America June 10, 2021}