Boehringer Ingelheim: Driving Value Through Personalized Scientific Exchange
"We have to be smarter about our objectives and how we deploy people. We have to continue to be a nimble organization when it comes to engaging with our customers. We need to learn how to grow and evolve."
To succeed in a rapidly evolving healthcare landscape, Medical Affairs must remain a valuable, unbiased scientific partner to HCPs while working to deliver personalized, omnichannel engagement. Jamie DeMaria, Global Head, Medical Affairs Excellence, Bohringer Ingelheim shares how this strategic evolution will enable medical to maintain vital access to key opinion leaders to effectively communicate complex scientific information and ultimately benefit patient care.
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