Corcept Therapeutics: Validating and Optimizing Media with Marketing Analytics
“One of the challenges in rare disease is looking across the entire funnel. With Crossix, we have a holistic understanding of marketing impact across channels from awareness to consideration and conversion.”
Myles Lawless, senior director, head of digital and omnichannel marketing at Corcept Therapeutics shares how Crossix marketing analytics helps his team validate and optimize media spend to maximize patient and HCP impact.
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