“By uniting commercial and medical data and marketing functions, we’re able to meet our customers’ needs no matter where they are in the customer journey.” - Erica Taylor, Vice President, Chief Marketing Officer, Genentech

Hear how Erica Taylor, vice president, chief marketing officer at Genentech is bridging marketing ops, IT, and MLR to create meaningful content experiences for customers.

Learn more on how to support the customer journey with content excellence.

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