Idorsia: Accelerating Innovation and Empowering the Field with Veeva Vault CRM Suite
"With Vault CRM, we are pushing the decision-making and the action close to the field, close to the customer, in the hands of the sales reps."
Joseph Bejjani, Senior VP and Chief Information Officer at Idorsia, discusses the strategic importance of a fully-integrated, cloud-based platform. By extending their partnership with Veeva from R&D to Commercial, Idorsia has unified its operations in Vault to leverage emerging innovation and drive long-term value.
Preparing for product launch
As Idorsia prepared for its first product launch, the priority was avoiding fragmented systems to accelerate the path from pipeline to treatment. The company was looking to empower the field team for coordinated customer engagement, ensuring the right information reaches HCPs at the right time.
Connecting sales and marketing
Idorsia adopted Veeva Vault CRM and Campaign Manager to integrate digital marketing directly into the sales workflow. This unified approach brings functions closer together for streamlined collaboration and improved campaign effectiveness.
Unlocking innovation
With Veeva Vault CRM, Idorsia set the foundation for launch excellence and AI-driven innovation. Synchronizing marketing and sales in Campaign Manager ensured both functions act as a single, coordinated team.
Learn how to streamline your field planning and omnichannel engagement with Vault CRM Suite.
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