Idorsia: Orchestrating Sales and Marketing with
Vault CRM Campaign Manager
"Campaign Manager can place the field force at the center of execution, strengthening and amplifying our marketing messages across all channels."
Hear from 2022 Veeva Hero, Baptiste Omont as he discusses how Idorsia recently integrated Campaign Manager into its Vault CRM ecosystem to support the company’s go-to-market strategy by orchestrating sales and marketing and expanding reach across new channels.
Coordinating sales and marketing
As its field teams became well-established, Idorsia’s primary challenge was achieving faster execution and broader reach by connecting sales and marketing activities. Speed was crucial: the business required new leads to be actioned within 48 to 72 hours, moving beyond slower, siloed processes.
Campaign orchestration
Idorsia selected Campaign Manager for its seamless integration into its existing Veeva ecosystem, enabling faster implementation. With Idorsia’s field force at the center of commercial presence and execution, the solution’s core value is to strengthen and amplify the message through different channels and to provide the right information to field teams quickly and directly.
Campaign Manager provided Idorsia with immediate business value by accelerating lead execution and empowering its field force with marketing insights. The partnership with Veeva ensures Idorsia is technologically ready for market expansion and any future shifts in its marketing strategy.
To learn more about Campaign Manager, watch the demo.
