Rare Disease Predictive Alerts

Challenge:

A customer with a newly launched therapy in the rare disease space was looking for a data-driven solution to activate the field based on signals in claims data that predict a patient’s diagnosis with the disease.

How Data Cloud Helped:

• Identified patients in Veeva Compass diagnosed with the rare disease, and mapped the signs & symptoms the patients presented prior to diagnosis
• Trained model to recognize these signs & symptoms in the broader patient population as potential patients with disease, but not yet diagnosed
• Generated alerts based on the model which were converted into suggestions in customer’s Veeva CRM, activating the field to schedule a call with the HCP responsible for the potential patient’s care
• Delivered predictive alerts monthly for HCPs who were accessible to industry in person within the last year by leveraging Veeva CRM Pulse

Impact:

• Saw an increase of net-new patients by 7%, resulting in an 8:1 ROI in the first 6 months of the program
• Identified 3,000 net-new target HCPs
• Enabled the field to prioritize the most relevant HCPs in real-time

Data Cloud Assets Used:

• Compass is patient and prescriber data for segmentation and targeting with unlimited access, covers both prescriptions and procedures and is licensed by a brand. Compass is only available in the U.S.
• OpenData is global customer reference data. HCP and HCO data and the affiliations between them. Also includes email in the US.
• CRM Pulse is HCP access data and is available to our CRM customers. Veeva CRM Pulse is more accurate, provides a complete HCP universe, and its privacy safe. True industry census from over half a billion CRM interactions from our CRM Suite. Commercial operations and analytics teams use Veeva Pulse to drive segmentation and targeting.

Top Differentiators

• Unlimited Access of Veeva Compass Patient, allowing the team to easily create control cohorts for testing and monitoring of predictive models
• Daily Data of Veeva Compass Patient made it possible to give reps alerts as soon as possible to engage the appropriate HCP
• Common Data Architecture enables linking of Veeva Compass Patient, OpenData, Pulse, and Align+ for a seamless HCP suggestion experience