Rare Disease Predictive Alerts
Saw an increase of net-new patients by 7%, resulting in an 8:1 ROI in the first 6 months of the program
Identified 3,000 net-new
target HCPs
Enabled the field to prioritize the most relevant HCPs in real-time
Challenge:
A customer with a newly launched therapy in the rare disease space was looking for a data-driven solution to activate the field based on signals in claims data that predict a patient’s diagnosis with the disease.
How Data Cloud Helped:
- Identified patients in Veeva Compass diagnosed with the rare disease, and mapped the signs & symptoms the patients presented prior to diagnosis
- Trained model to recognize these signs & symptoms in the broader patient population as potential patients with disease, but not yet diagnosed
- Generated alerts based on the model which were converted into suggestions in customer’s Veeva CRM, activating the field to schedule a call with the HCP responsible for the potential patient’s care
- Delivered predictive alerts monthly for HCPs who were accessible to industry in person within the last year by leveraging Veeva CRM Pulse
Impact:
- Saw an increase of net-new patients by 7%, resulting in an 8:1 ROI in the first 6 months of the program
- Identified 3,000 net-new target HCPs
- Enabled the field to prioritize the most relevant HCPs in real-time
Data Cloud Assets Used:
- Compass is patient and prescriber data for segmentation and targeting with unlimited access, covers both prescriptions and procedures and is licensed by a brand. Compass is only available in the U.S.
- OpenData is global customer reference data. HCP and HCO data and the affiliations between them. Also includes email in the US.
- CRM Pulse is HCP access data and is available to our CRM customers. Veeva CRM Pulse is more accurate, provides a complete HCP universe, and its privacy safe. True industry census from over half a billion CRM interactions from our CRM Suite. Commercial operations and analytics teams use Veeva Pulse to drive segmentation and targeting.
Top Differentiators
- Unlimited Access of Veeva Compass Patient, allowing the team to easily create control cohorts for testing and monitoring of predictive models
- Daily Data of Veeva Compass Patient made it possible to give reps alerts as soon as possible to engage the appropriate HCP
- Common Data Architecture enables linking of Veeva Compass Patient, OpenData, Pulse, and Align+ for a seamless HCP suggestion experience
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