Sanofi and Veeva Business Consulting: Designing an HCP Cockpit for Successful Engagements
"The HCP Cockpit, a collaboration with Veeva Business Consulting, saw a 75% adoption rate among sales reps in its first year."
Eric Besse, Global Customer Engagement Lead for Dermatology at Sanofi, shares how they partnered with Veeva Business Consulting to build an HCP Cockpit that achieved 75% adoption within months, empowering reps to personalize HCP interactions through recommended segment-specific customer journeys.
Learn more about how Veeva Business Consulting services help biopharma accelerate operations, work more connected, and scale change faster.
