UCB and Takeda
The Power of Alignment: Improving the Customer Experience through Medical-Commercial Collaboration
"It's critical that clinical, medical, and commercial work seamlessly together to really have a good launch success."
What does real cross-functional alignment look like, and why does it matter? In this episode, Christoph Bug (Veeva) sits down with Pascal Vande Gucht (UCB) and Georgios Tramountanis (Takeda) to explore how collaboration across medical, commercial, and clinical functions improves launches, streamlines HCP engagement, and drives better patient outcomes. From GenAI to change management, they share practical strategies and lessons learned.
Hear more from the What Pharma Needs Next, Veeva podcast series.
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