UCB: Unlocking the Value of
CRM for Medical Affairs
“We decided from the start that CRM will be the cornerstone of our medical engagement operations. A powerful CRM is crucial for an omnichannel execution with medical affairs.”
UCB shares how Veeva Medical CRM became the cornerstone for medical omnichannel engagement.
See a demonstration and learn how Veeva Medical CRM helps drive informed scientific engagement and deeper, more trusted relationships.
