Building an Agile and Dynamic Field Force
This post is part three of a three-post series about the benefits of CRM-integrated territory alignments for your field force. If you missed either of the first two, jump down to the links at the bottom of this page.
Only 10% of pharma executives have strong confidence that their current operating models can support future changes. However, 80% of them realize that having agile operating models is key to fuel growth and remain competitive. 1
On average, pharma companies adjust territories every six weeks. In between these adjustments, territory information remains outdated. Consequently, commercial teams cannot create accurate cycle plans for the field force to execute and adapt their go-to-market strategies to real-time changes in the market.
Using a territory alignments solution, natively integrated with your CRM, you can have:
- Access to current territory information, with unlimited territory assignment rules and rep territory feedback directly on their mobile devices
- Faster and more accurate cycle plans
- Fewer days spent on administrative processes, and more time engaging with customers
Connecting your commercial operations processes to your CRM helps you gain efficiencies and have a more dynamic approach towards your customer engagement strategy to better support growth and future-proof your organization.
Want to learn more? Check out how Veeva Align can modernize your alignments process to enable and optimize your field force.
Part I – Improving Field Teams Efficiency through Integration
Part II – How to Increase Time Reps Spend in the Field