Veeva Commercial Summit - Sales, Marketing, Medical

26 Aug 2025, W Sydney

Agenda

Tuesday, 26 August
08:00 - 18:00

Registration Opens
08:00 – 09:00

Welcome to the 2025 Veeva APAC Summit in Sydney! Grab a cup of coffee and mingle with fellow attendees.


Plenary
09:00 – 10:15

A warm welcome to the 2025 Veeva APAC Commercial Summit in Sydney!

We’re excited to kick off the day with insights from Veeva’s leadership on our vision for the Life Sciences industry, including major updates on the Vault CRM Suite and the Data Cloud.

We’re honoured to have Manoj Saxena, Managing Director of Bayer Australia, join us to share Bayer’s vision for commercial execution and Veeva partnership.

We’ll then celebrate the 2025 Veeva Hero Awards, recognising this year’s outstanding contributors.

Damian Kelly Veeva
General Manager, Asia
Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC
Tristan Tan Veeva
VP, Data Cloud, Asia
Manoj Saxena Bayer Australia Limited
Managing Director ANZ

Morning Break
10:15 – 10:45

Enjoy morning break with delectable bites and coffee & tea.


Software
10:45 – 11:45

Join us for a deep dive into the vision and roadmap for Vault CRM, and learn about all the new modules and features we are working on.

Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC

Data
10:45 – 11:45

Historically, a successful pharma commercial team’s “core business” was excellence in things like Brand, Launch, Omni-Channel, People, and Processes. Topics of Technology and Data tended to be managed separately and used as supporting or ad-hoc ‘boosts’ to core business operations. Today, AI and Data are fast becoming critical components of “core business” that a modern pharma leader must understand, grapple with, and embed in their teams to stay competitive. Join us in a discussion on this rapidly developing trend and how leading companies today are handling it.

Tristan Tan Veeva
VP, Data Cloud, Asia
Kate McCormack Bayer
Head of Marketing & Commercial Operations (ANZ) | Commercial Excellence Lead, APAC

Software
11:45 – 12:45

Learn how Veeva can enable practical AI that drives productivity gains and high quality engagement. In this session, we will share our point of view on critical planning and field activities that Veeva AI can support to make the field team more productive and effective. We will also discuss with Lisa Currie, from Sanofi on potential high value use-cases, data challenges, organizational readiness and the role of data and content to deliver practical AI.

Daniel Bacon Veeva
Principal & Team Manager, Commercial Business Consulting, APAC
Lisa Currie Sanofi
MCO Transformation Lead

Data
11:45 – 12:45

Hear from new OpenData customers how they leveraged OpenData to get high accuracy on determining the “Total Addressable” market for their brand launches – and how this ensured a more effective launch.

Hyejune Lee Veeva
Manager, Data Strategy, APAC
Kristina Turner Daiichi Sankyo
New Product Planning & Strategy Lead

Lunch & Connect
12:45 – 13:45

Relish in a delicious lunch buffet and network with fellow attendees.


Software
13:45 – 14:45

Discover the latest highlights from the Veeva PromoMats roadmap including MLR efficiency, DAM, claims, connections, and AI. Dive into the importance of an engagement-first strategy and how we can optimize the content operating model to reach personalization goals.

Arielle Wong Veeva
Senior Consultant, Commercial Business Consulting, APAC
Rahul Bose Veeva
Director, Solution Consulting, APAC

Data
13:45 – 14:45

Hear how Veeva is partnering with Pharma teams to meet the needs of sales, medical and marketing teams through next generation Segmentation and Targeting using Veeva CRM Pulse insights.

Daniel Bacon Veeva
Principal & Team Manager, Commercial Business Consulting, APAC
Stan Bilinski Lilly
Head of Customer Experience

Tech Theatre
13:45 – 14:45

Gain hands-on experience with using and adminstering Vault CRM. Bring your computer and follow along with Veeva’s experts to explore UI changes, new features and more efficent ways to administer the Vault CRM solution.

Prashant Joseph (P) Veeva
Principal Consultant, APAC, Commercial Services

Software
14:45 – 15:45

Join Allan To, Business Insights and Sales Force Effectiveness Manager at iNova Pharmaceuticals to learn how iNova is leveraging Veeva to power their commercial execution models.

In this session, you will gain insights into iNova’s innovative strategies combining digital tools and data to support both pharmaceutical and OTC brands in Australia. Don’t miss this opportunity to learn how iNova drives commercial agility at scale.

Sumanth Kambhammettu Veeva
Director- APAC Commercial Strategy
Allan To iNova Pharmaceuticals
Business Insights and Sales Force Effectiveness Manager

Data
14:45 – 15:45

Join Cameron Dimech, Head of Business Insights at GSK Australia, as he shares how data is transforming pharma GTM strategy and execution; enabling more connected engagement and an improved customer experience.

In this session, gain practical insights from Cameron’s experience on how the industry is using data to tackle GTM challenges and drive smarter, more effective engagement with HCPs.

Sushant Aggarwal Veeva
Principal & Team Manager, Commercial Business Consulting, APAC
Cameron Dimech GSK Australia
Head of Business Insights

Tech Theatre
14:45 – 15:45

Vault CRM comes with a rich set of reports and added features to build powerful reports and dashboards. Bring your computer and follow along with Veeva’s experts to explore Vault CRM reports such as multi-pass reports, flash reports and extending reports/dashboards that offer powerful insights.

Johnson Luo Veeva
Consultant

Afternoon Break
15:45 – 16:15

Refresh at the afternoon break with snacks and coffee & tea.


Plenary
16:15 – 17:15

Experience the power of a single customer view, amplified by AI and data to connect sales, marketing, and medical. Hear from industry leaders on how this drives innovation and shapes the future of customer engagement.

Join General Manager APAC, Sudhir Kandarth, as we close the 2025 Veeva APAC Commercial Summit in Australia with key reflections from the day.


Evening Reception
17:10 – 18:30

Wrap up a day of learning with some canapes and drinks with your peers and new connections!


End of Summit (don’t remove)