1 day, 1 purpose
Connecting you with
the best in life sciences

Commercial and Medical • North America • June 10

Crossix Trail Map

June 10, 2021

Register Now!
Crossix

A Data-driven Approach for Campaign Planning & Optimization


“The healthcare and media industries are undergoing a period of rapid disruption. How are leading health brands leveraging data and analytics to navigate the changing landscape? Here are the sessions I don’t want you to miss.” Sarah Caldwell, General Manager, Veeva Crossix

Future-proofing digital campaigns
Leveraging analytics for nimble, data-driven marketing
Best practices for optimizing cross-channel advertising

Crossix Agenda Highlights


Keynotes
11:25am
EDT
An Enterprise Approach to Marketing Optimization

Connect
12:00pm
EDT
Ask an Expert: Media Trends and Benchmarks
Ask an Expert: The Changing Video Landscape
Roundtable: What’s next? The COVID Impact on Pharma Marketing

Sessions
1:00pm
EDT
Customer Panel: Innovative Planning Across the Changing Video Landscape
Customer Panel: Using Analytics to Defend and Expand Your Marketing Budget

Connect
2:00pm
EDT
Roundtable: Are TV Upfronts Dead? What’s Next for TV Buying
Ask a Leader: Crossix Analytics
Ask a Leader: Veeva CEO Peter Gassner

Sessions
3:00pm
EDT
Industry Panel: Preparing for the Future of Digital Advertising
Roadmap Highlights: Crossix DIFA

Connect
4:00pm
EDT
Ask an Expert: The Future of Digital Marketing
Roundtable: Creating Long-Term Value from Your Crossix Partnership
Roundtable: What’s next? The COVID Impact on Pharma Marketing

Sessions
5:00pm
EDT
Customer Session: Leveraging Data to Launch Successfully in a Challenging Environment

One day of insights: June 10, 2021
Countless ways to connect with the best in life sciences

Register Now!