Measuring the Impact
of Medical Affairs

A Data-Driven, Modular Approach

As the current biopharma environment places more demands on medical affairs, measuring medical impact is no longer a choice, but a necessity. Medical affairs needs a plan of action to become a more data-driven organization, better communicate its value, and demonstrate its contributions to successful patient outcomes.

Veeva has partnered with global industry leaders to create a practical, modular approach to measuring medical impact presented across a series of papers. These works share how medical teams have successfully planned and/or implemented impact metrics and the data and analyses needed to make this happen.

Subscribe to Receive Impact Papers

Part 1

A Data-Driven, Modular Approach

Part 2

Building a Strong Foundation of Operational Effectiveness

Part 3

Assessing and Measuring Valuable Relationships

Part 4 (Coming Soon)

Understanding the Depth and Breadth of Targeted Education

Part 5

Determining the Quality and Actionability of Insights

The Medical Impact Model

With a holistic and practical approach to measurement, the impact model provides medical affairs a clear framework for becoming more outcome-driven. The different modules each represent a desired outcome and how it can be measured. This modular approach provides flexibility and allows organizations to start where it makes the most sense and then continue to move to more advanced modules.

“Looking at how many engagements you’ve had will not necessarily give you a measure of impact. You also need to look at the outcome of those engagements.”

Robert Kersting, Vice President, Global Head, Medical Engagement Excellence
Bristol Myers Squibb

“Relationship strength and quality are hugely interesting areas but are often neglected. We need to quantify what we do; otherwise, we will never grow confidently.”

Michael Zaiac, Head of Medical Affairs Oncology Europe and Canada
Daiichi Sankyo Europe GmbH

“What we really started to understand from insights is the why behind the what.”

Lucie Williams, Vice President, Global Head of Medical Excellence
Ipsen
Highlights and Learnings

See How Industry Leaders are
Measuring Medical Impact

Resources

Learn More About Measuring Medical Impact

Read Report
Treatment Adoption is 40% Faster with Targeted Scientific Outreach
Read Blog
Leading with Impact: How to Get Started
Read Solution Brief
Cracking the Code on Measuring Medical Impact
View Infographic
Measuring Impact: Where is Your Organization on its Journey
Watch Video
Measuring Operational Effectiveness in Vault CRM
Watch Video
Building the Operational Foundation

Interested in learning more?

Contact Us