Customer Voices
Companies Driving Impact
with Veeva Link Medical Insights
Uncovering Critical Signals to
Drive Strategic Action
Identified critical
signals earlier
Translated field insights
into strategic actions
Motivated MSLs to
capture more insights
At UCB, medical affairs teams rely on insights from field conversations to shape medical strategy. But the company had outgrown its in-house AI insights solution.
With Veeva Link Medical Insights, teams can easily capture insights, identify emerging signals, and share findings across the organization. These signals help uncover care gaps, inform education initiatives, and drive strategic action.
“The biggest value of Veeva Link Medical Insights is the ability to analyze relevant topics, look at emerging signals, and then easily share them.”
How Medical Insights Drive
Strategic Launch Decisions
Reduced
analysis time
Identified
emerging trends
Accelerated insights
to leadership
As an emerging biotech preparing for launch, BridgeBio needed a faster way to capture and analyze insights from field conversations with KOLs. Manual tools made it difficult to identify trends quickly.
With Veeva Link Medical Insights, the team captures insights from MSL interactions and leverages AI-powered summaries. Leadership now has clear visibility into emerging signals and can act on insights faster to refine scientific communication and launch strategy.
“We use the AI-generated summaries to get a clear picture of emerging trends. The visibility and speed we’ve gained have been invaluable.”
Novo Nordisk: Streamlining
the Medical Insights Process
Identified emerging
insight patterns
Informed strategic
planning decisions
Reduced insight entry
time for MSLs
At Novo Nordisk, medical insights help teams understand care gaps and improve engagement with HCPs. However, analyzing insights required significant manual effort and relied on a small group of analysts.
With Veeva Link Medical Insights, field teams capture insights more efficiently and medical directors easily explore trends across the organization. Broader visibility to insights helps medical teams plan engagements more effectively and inform strategy.
“Veeva Link Medical Insights decreases entry time for our MSLs, and identifies patterns over time to provide a more complete view of the healthcare landscape.”
