Features Brief
Crossix TV Feature Brief
Understand if your TV campaigns are reaching a qualified audience and the impact on health outcomes.
The Crossix TV measurement application helps marketers maximize the impact of their TV investment by connecting their campaigns to business outcomes using health data in a privacy-safe, HIPAA-compliant way.
Leverage strategic insights to answer key business questions
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How effectively is TV reaching your target audience?
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How does TV fit into a full, cross-channel marketing plan?
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What dayparts, networks and programs does your target audience watch?
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How does TV exposure influence doctor visitation and new prescriptions?
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What investment levels will optimize campaign returns?
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How do your TV campaigns influence patient adherence to brand?
Competitive delivery report
See how your TV campaign compares to competitors in the category.
Read the biopharma marketers' guide to TV and video.