Drive Pharmacy Sales Excellence
with Insight-Led Execution

Overview

Drive Pharmacy Sales Excellence with Insight-Led Execution.

Veeva Commercial Cloud offers complete and tailored solutions for retail execution in pharmacy. Empower field teams with insights to optimize territory strategy and secure point-of-sale wins through data-driven execution.

• Sell In
  Get full offline order negotiation, built exclusively for pharmacy sales.
• Sell Out
  Drive self-selection and recommendations at the point of sale through optimized product placement and product training and education.
• Partnership
  Build long-term relationships and enable mutual growth through sales and visibility contracts.
• Enhanced Customer Experience
  Ensure high-quality post sales service through fully integrated customer service.
• Insight-Led Execution
  Power every pharmacy visit with next-best store and action recommendations, giving reps the insights they need to dominate the point of sale.

All-in-One Pharmacy Sales Solution

Veeva Vault CRM Suite drives agile, compliant field execution - from territory planning to visit preparation and closure - to maximize brand visibility and sales value in every interaction.



Supporting Consumer Health Companies with Sell-In and Sell-Out Capabilities

Order Management
Maximize sell-in with insight-led, offline order negotiation. Capture, price, and process complex orders instantly at the point of sale to accelerate the perfect store.

Service Center
Build stronger pharmacy relationships. Track claim statuses to drive proactive service and resolve friction pre-visits. Scale omnichannel reach via remote teams to capture long-tail segments and hard-to-reach customers.

Store Check
Protect the shelf and eliminate out-of-stocks. Capture real-time data about inventory and product placement to optimize product availability, visibility and influence shopper purchase.

Product Training
Turn product education into sales. Deliver high-impact brand education and marketing visibility to secure pharmacist recommendation, shopper loyalty and sell-out growth.

Contracts
Transform pharmacy agreements into competitive advantages to ensure shelf-place dominance and inventory consistency. Guarantee long-term partner loyalty by formalizing performance incentives.



Order Management: Maximize Pharmacy Sell-In with Insight-Led Negotiations

Order Management empower reps to capture, negotiate and price single or multi-product deals, with instant offline pricing and discount calculations. Maximize revenue and customer trust by delivering the best price at the point of sale.

Improve Orders Offline Negotiation at Point of Sale
Automate complex pricing conditions for better pharmacy negotiations.

Execute with Speed and Efficiency
Accelerate order capture to find the right products, faster. Optimize negotiations with Recommended Order.

Negotiate with Confidence
Maximize orders with real-time insights, upsell and cross-sell driving negotiations.




Service Center: Deliver Frictionless, More Responsive Customer Experience

Service Center unifies field, customer service and inside sales teams data for a single view of every pharmacy. Purpose-built to manage inbound cases and outbound call lists with full telephony integration.

Improve Field, Service and Headquarter Alignment
Get a real-time, 360o view of every pharmacy, including claim status and history, for a unified and seamless execution.

Resolve Inquiries Faster
Leverage automated workflows and real-time access to case history to resolve customer issues before every visit.

Drive Incremental Growth
Turn every service interaction into a sales opportunity with remote sales support.

Ensure Retail Compliance
Track and resolve shelf or contract issues directly through centralized support.



Store Check: Optimize Product Visibility to Ensure Consumer Selection

Store Check provides a structured framework for assessing product availability and visibility in pharmacies and retail outlets. Ensure point-of-sale dominance through maximized shelf presence to influence consumer selection.

Adapt to Local Market Needs
Tailor visibility metrics to specific store layouts and regional requirements.

Accelerate Field Visibility
Synchronize inventory data instantly for a real-time view of the shelf.

Protect Your Agreements
Verify contract compliance on-site to ensure retail execution meets brand standards.

Maximize Every Interaction
Get real-time compliance checks and take corrective action in pharmacy to optimize sales outcomes - not post visit reporting.



Product Training: Educate Pharmacists and Turn Them Into Experts and Advocates

Product Training drives expert recommendations at point of sale with structured product education for pharmacists and assistants. Auto-capture content shared during the pharmacy visit to ensure messaging is consistent and compliant, and secure brand influence.

Personalize HCP Engagements
Tailor detailing topics for every interaction to highlight product benefits and brand investment through advertising and promotion.

Deliver a Consistent Brand Narrative
Use structured checklists to prioritize key products and ensure messaging stays on-strategy.

Optimize Representative Efficiency
Accelerate call reporting with “Favorite” product tagging while maintaining total portfolio flexibility.

Simplify Audit Readiness
Automate the recording of educational activities to ensure effortless regional and internal compliance.



Contracts: Build Strategic Partnerships and Grow Loyalty

Vault CRM Contracts secures pharmacy loyalty by formalizing volume, pricing, and premium in-store placement agreements. Align field activities with your broader growth objectives, redirecting focus toward high-value sell-out optimization and strategic account growth.

Close Execution Gaps
Instantly compare actual orders against agreements to identify and recover lost performance opportunities.

Strengthen Stakeholder Partnerships
Build mutual-growth partnerships with contract negotiation and in-store signature on the iPad.

Unify the Commercial Ecosystem
Connect contracts directly to order and inventory workflows to automate pricing and compliance logic.



Keep Learning

• Explainer Video | Veeva Vault CRM for Consumer Health
• Teva Testimonial | AI Innovation in Life Sciences