Veeva Link Key People Features Brief

Deep KOL Data for Better Engagement

Veeva Link Key People Enables more relevant engagement with medical and scientific experts

What do you really know about the key people in your medical and scientific landscape? With Veeva Link, it's possible to gain the complete view of your customer - their researhc, what trials they work on, what experts they collaborate with, their patient mix, and even their social activity. Veeva Link Key People brings all this information together in one place to power value-driven interactions.

Business Benefits

• Find the right people - identify and prioritize all relevant scientific, digital, and clinical leaders

• Grow relationships - find new opportunities to engage and leverage the most relevant talking points

• Power your AI - fuel innovation and enable additional use cases with Link's accurate, structured, and connected data

Features

• Deep data

  • Data accuracy and coverage enabled by years of machine learning and validated by 2,000+ experienced curators
  • Insights across all therapeutic areas
  • Data uploaded with high frequency

• Connected insights and intelligence

  • Network analysis feature visualizes connections between experts and associations
  • In-depth congress insights, including full congress agendas, dates of sessions and contributions, and extra engagement suggestions
  • Planned and completed KOL interactions from all customer Vault CRM orgs visualized in Link Key People profiles
  • Interactive map to find and filter experts in your territory or a local area
  • Current and past company sponsorships and collaborations

• Secure, rigorous compliance

  • Publicly available data sources and carefully controlled data access
  • Purchased data in compliance with all applicable privacy and data protection laws
  • Meets highest security standards and GCPR requirements
  • Operates according to ISO quality standards (27001:2013, 27017:2015, 27018:2019 certified) with regular audits and penetration test
  • Low impact on IT and administrative resources

• Seamless integration across Veeva products and beyond

  • CRM Connector provides KOL Insights using account and territory views
  • Tailored information and compliant data views in Vault CRM for both medical and commercial teams
  • CRM Events Management Connector visualizes Link profiles in Vault CRM Events Management for more informed speaker selection
  • Common data architecture enables seamless connections with other Veeva products
  • Link Direct Data API available with daily updates for easy consumption in downstream applications

• Global footprint

  • Market insights tailored for each region across 90+ countries
  • Data curators are native speakers, ensuring nothing is lost in translation
  • Global, regional, and local congress and event information captured months ahead of time

• Unique datasets

  • Unrivaled death and breadth covering 150,000 annual congresses and events and 58,000+ associations
  • Education summary including medical school, residency, and fellowships
  • Career highlights and activity over the last 10 years reveal the experience, focus, and goals of KOLs
  • Clinical leader scores using US claims summary data, powered by Veeva Compass