Disseminating impactful medical content can be difficult for MSLs who must navigate a continuously growing asset library to both plan meetings and promptly answer questions from key opinion leaders (KOLs). The reinvention of Veeva CRM includes investment in improving the flow of content, from publishing to how users interact with it. Capabilities in the 22R2 releases make it easier for field teams to find content, assemble it in new ways, and present and share it across multiple channels. Automatic tracking of all media activity provides insights into customer interactions and the impact of shared content.
Learn more about new innovations for medical teams.