The days of communicating with customers through a single channel are over. It’s no surprise, given shrinking budgets in the life sciences industry and evolving customer expectations for consuming information.
Historically, as commercial processes evolved or systems became outdated, IT would replace commercial systems one by one, as needed. But given the burgeoning focus on multichannel marketing and customer centricity, this piecemeal approach misses the bigger picture.
Achieving commercial excellence in this new environment requires a new level of information sharing and corporate agility. Companies need to take an integrated approach to getting the right, approved messages to customers through their preferred channels. Attempts to piece together these fragmented systems has only resulted in high content costs, no single source of truth, limited understanding of customer preferences and a poor customer experience overall. Worse, manual handoffs between separate systems invite human errors, exposing companies to a higher risk of noncompliance.
Ditch the technology labyrinth.
Veeva offers the industry’s only fully integrated suite for commercial excellence. The Veeva commercial suite shares data and content between applications, captures user preferences and extracts important and actionable customer knowledge. For the first time ever, your sales and marketing teams can compliantly deliver the right message to the right customer through the right channel.
Veeva Network. The last few degrees.
Veeva Network is an application for global customer master, master data and managed services for the life sciences industry. It leverages Veeva’s information network to deliver more complete and accurate customer data than any other existing solution. With insight into channel and content preferences and more, it’s the final few degrees of the 360 degree customer view.
Veeva Vault. Regulated content management.
Veeva Vault speeds the review of medical communication and promotional materials and provides a central location for storing source content. From content creation and review to distribution and withdrawal, Vault is the industry’s only cloud-based end-to-end solution for regulated content management.
Veeva CRM. Compliant, multichannel execution.
Veeva CRM is the industry’s most advanced multichannel CRM solution. With built in CLM and Approved Email, field users have everything they need to meet the customer’s needs across channels.
The Veeva commercial suite shares data and content between applications, captures user preferences and extracts important and actionable customer knowledge.