Accelerating Field Activation
Through Daily Field Alerts
1,600
New to Market Prescribers
71
New Patients on Therapy
A top 20 pharmaceutical company faced a significant challenge in identifying and engaging with newly diagnosed patients for their rare disease prophylaxis therapy. The absence of a specific diagnosis code and the presence of blocked competitive drugs severely limited their visibility into the diagnosed patient population. The company sought a partner to proactively identify prescribers of patients new to the market, enabling earlier field activation and improved therapeutic starts.
Approach:
- Precision Patient Identification: Utilized Veeva Compass Patient daily data to identify patients newly prescribed acute therapy or who had recently switched therapies. This daily granularity ensured the earliest possible detection of potential new-to-market patients.
- Enhanced Timeliness with Rx Lifecycle Data: Veeva Compass Pathway’s Rx lifecycle data enabled refinement of patient identification, significantly improving the timeliness and accuracy of alerts. This allowed for the identification of additional patients at critical points in their treatment journey.
- Seamless Field Activation: The identified insights were surfaced as actionable suggestions directly within Veeva CRM. This seamless integration empowered the field team to proactively schedule calls with HCPs responsible for the potential patient’s care, facilitating earlier engagement and intervention.
Impact:
- New Prescribers: Identified over 1,600 new to market prescribers
- New Patients: Successfully started 71 new patients on therapy
- Faster Field Activation: Increased the number and timeliness of alerts by incorporating Rx Lifecycle data
Top Differentiators/Benefits:
- Daily Data: Veeva Compass Patient’s daily data delivery made it possible to give reps alerts as soon as possible to engage the appropriate HCP
- More Longitudinally Complete: The Compass Data Network’s multi-sourced composition (open and closed sources) provided a more complete data set and enabled the customer to surface HCPs managing patients at pivotal treatment milestones
- Connected Data and Software: Veeva’s modern approach enables seamless integration with CRM to surface HCP suggestions
