Boehringer Ingelheim: The Problem
of Plenty in Life Sciences
"If you look at the role of customer-facing teams today and their expectations, it's very different. We expect them to be omnichannel. We expect them to use the technology. We have Veeva CRM. We have iPads, and we have many other tools and technologies that make them more powerful."
Veeva’s Florian Schnappauf speaks to Veeva 2023 Hero, Rakesh Vashishta, Boehringer Ingelheim’s global head of customer facing excellence to discuss whether the industry asks too much of its field teams, how we can avoid drowning in data, and the changing role of reps into orchestrators of the customer experience.
Note: The following discussion reflects the views and opinions of Rakesh Vashista and does not necessarily represent those of Boehringer Ingelheim.
Hear more from the What Pharma Needs Next, Veeva podcast series.
Read the latest Veeva Pulse Field Trends Report and find out how biopharmas, despite a recent decline in HCP access, are finding more connected ways to extend HCP relationships and improve treatment adoption.
